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Willingness to Pay: It's More Complicated Than You Think

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Bye Bye Beta: A Better Way to Think About Early-Phase Software

By Chris Mele | February 4, 2021
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team meeting for early phase software

Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My chief objective for the article […]

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Timeline

By Mike | February 1, 2021

Our History Since 1982, we’ve been perfecting the science behind the art of software pricing. 1980s BLANK   1981 IBM introduces its first personal computer: […]

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Is an RFP a Good Way to Choose a Pricing Consultant?

By Lisa Furby | January 4, 2021
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Is an RFP process better suited to choosing a pricing partner than choosing software?

Software execs dread the time it takes to respond to RFPs (Request for Proposal), the limits placed on them to gather insight about the customer’s needs, […]

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School for Startups Radio

By Chris Mele | December 9, 2020

Episode: Pricing On Value

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Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning

By Chris Mele | November 18, 2020
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Create A Software Pricing Plan For 2021

For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and reorientation of the business world […]

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The Downsides of Willingness to Pay

By Mike | October 30, 2020
Nearmap: The Downsides of Willingness to Pay
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Tips For a Successful Pricing Project

By Mike | October 30, 2020
Nearmap: Tips For a Successful Pricing Project
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Lessons Learned From Our Pricing Project

By Mike | October 30, 2020
Nearmap: Lessons Learned From Our Pricing Project
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Your SaaS Investors May Soon Demand a Chief Monetization Officer

By Chris Mele | September 24, 2020
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The Importance of a Chief Monetization Officer

The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies need to include a dedicated Chief […]

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The Sales Envangelist

By Chris Mele | August 22, 2020

Episode 1427: How the Pandemic May Impact Your Customers’ Sales Objections

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