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Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning

For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...

The Secret Dangers of Competitive Intelligence Gathering

Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...

How Your Competitors’ Customers Can Help Guide Your Software Pricing Strategy

Even though Innovation is the lifeblood of software development, it’s rare for any software product to be unique enough to...

Competitive Intelligence: Why Going Beyond Your Competitors Websites is So Important

Like most software companies, you probably start your competitive intelligence (CI) efforts by looking at competitors’ websites. They are the...


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