The three worst B2B SaaS pricing errors – and how to avoid them
These software pricing errors zap revenue and profit The number 1, absolutely worst error you can make in B2B SaaS...
Why Continuous Monetization is so Vital to the Future of your Software Company
There is a myth about pricing that software companies often let themselves believe. It involves the notion that once a...
Colossal Judgment Award Highlights Need for Ethical Competitive Intelligence
A recent court decision in Virginia should serve as a wake-up call to software companies engaging in competitive intelligence gathering....
Competitive Intelligence in Software
Competitive intelligence (CI) is a vital input for effective pricing design. But too often, CI is conducted unethically, exposing the...
To Improve Pricing, Software Companies Must Get Serious About Competitive Intelligence
Soon it will be football season and millions of Americans will dedicate considerable energy to their favorite obsession. Meanwhile, the...
Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...
The Secret Dangers of Competitive Intelligence Gathering
Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...
5 Things You Need to Know About Competitors That You Can’t Learn on Their Websites
Like most software companies, you probably start your competitive intelligence (CI) efforts by looking at competitors’ websites. They are the natural place...