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How Pricing Affects Selling Strategies

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Discounting, Videos

Video: The Need for a Disciplined Approach to Software Discounting

https://vimeo.com/301285014 Transcript of Chris Mele's talk: There are a lot of really interesting symptoms that occur when there is a...

Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing

https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into a software company, there’s a couple of areas that you...

Video: Identifying Negative Ripple Effects Before Tweaking Software Pricing

https://vimeo.com/301285199 Transcript of Chris Mele's talk: A Company, you know, starts as a bit like a gang on the run....

Video: The Risk of Waiting to Fix Sub-Optimized Pricing

https://vimeo.com/301285356 Transcript of Chris Mele's talk: One of the fundamental differences between a software company and, let's say, a manufacturing...

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