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Pricing strategies are vital to business success. Whether you're a startup owner or the CEO of an international enterprise, we have articles that will help make your pricing strategies more effective and profitable.

DiscountingFundamentalsHot Off The PressSaaS

How to Utilize Programmatic Pricing when Selling Software to Procurement

If you sell your product to other businesses or government, you’ve undoubtedly encountered the challenge of the Procurement Department.  When Procurement gets involved, whether to negotiate a purchase or to initiate and manage an RFP process, there is a common concern that the buying decision...

LearningPosts for InvestorsSaaS

An Introduction to Successful Software Pricing

Of the many questions software executives must answer, those concerning software pricing may have the most significant impact on their company’s overall success. Pricing has a profound effect on nearly every aspect of a software company’s operation, including:  The type and volume of customers...