Not all Land & Expand strategies are created equal, and certainly not all succeed. The trick is to figure out why and make the proper adjustments.
This Pricing Matters brief will help you identify failure points and zero in on the three principles which are the key contributors to highly profitable expansion opportunities.
Download the guide to learn how to:
Align licensing with your customer's view of value
Making sure volume pricing scales with value
Design the first deal to lead to the next deal