Marketshare, later rebranded as Software Pricing Partners, is founded in Boston, MA. It is the first consultancy in the world dedicated to Software Pricing.
SPP invents "floating license" (a.k.a. Concurrent user) strategy to monetize the value associated with network licensing servers. It rapidly becomes the dominant B2B software licensing model and is still in use today.
SPP becomes widely recognized as the top B2B software pricing firm in the world.
SPP completes its first IoT pricing engagement.
SPP opens its 2nd office in Charlotte, North Carolina.
SPP celebrates its 36th year of software pricing innovation.
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