Pricing set once, then left to drift, is the most expensive habit in software.
Your pricing architecture is three structural decisions, licensing model, packaging model, and pricing model. We design yours from your evidence and the patterns in $481B of deals, then help your team keep it current as the product evolves. Score where yours stands in four minutes.
Software Pricing Partners is a pricing consultancy for B2B software companies, and only B2B software. Our experts lead the work, supported by LevelSetter, SPP’s pricing decision platform, whose agents do the analysis.
Companies come to us when pricing has drifted while the product kept shipping, when a repackaging or a model change is due, or when an investor wants the pricing upside proven.
The first step is Pricing Ground Truth: a same-day read of your closed deals.
A fixed fee, credited forward to whatever comes next.
Most pricing engagements end with a slide deck and a presentation. This one ends with pricing that keeps pace with the product, on an architecture a pricing expert built and a deal record that stays current. Your team runs it with our experts beside them, or we run it for you.
You can switch between the two as you get busy or want to take more on internally. Engagement led by Chris Mele, ranked #1 on OpenView’s list of B2B SaaS pricing experts.
deal patterns.
architecture intact.
value.
You just inherited pricing. Read it in order.
A reading path through pricing for the leader who was just handed it. Each module opens with the frame, the question worth asking, and what to say in the room this week.
Specialists in pricing AI — across products, services, and embedded platforms.
AI products, AI-enabled services, and AI-embedded platforms — from model training infrastructure to enterprise AI platforms to vertical AI to agencies monetizing AI-assisted offerings. Priced from observed transaction patterns, not analyst projections.
When companies come to SPP.
Every engagement starts with a moment. A deal that exposed how fragile the pricing is, a competitor that moved, or a product that outgrew its packaging. When pricing becomes the bottleneck, that’s the call.
First
product
Getting the licensing, packaging, and pricing architecture right from the start. Avoid the rebuilds that come from copying a competitor’s edition structure.
New
product line
Packaging a new capability without cannibalizing what works. Pricing AI features, expansion modules, or platform extensions correctly from day one.
Competitive
threat
A competitor moved their pricing and your response was to guess. We respond from data, not from panic. Ethically-sourced contract price points, not website snapshots.
M&A
or PE
Pricing due diligence before close, or transformation after acquisition. The architecture that survives PE-level scrutiny across 50+ documented exit events.
Inflection
point
Discounting is out of control, deal velocity is slowing, and finance can’t reconcile what sales actually sold. The pricing architecture is the leverage point.
Three phases.
One continuous system.
DEFINE the
architecture
Customer interviews, sales-team insight, and competitive pricing analysis converge with your evidence through LevelSetter‘s simulation engine. Validated against your actual customer base before anything ships.
DEPLOY into
your sales motion
Sales enablement on real deals, go-to-market rollout, discount governance, and CRM integration. We implement alongside your team.
DEFEND
continuously
Strategic reviews, competitive response, and continuous validation of your pricing assumptions in the field. Your team runs it with us, or we run it for you, and you can switch as your capacity changes.
“Coming in and making recommendations and not owning the results, not owning the implementation, is a fraction of the value.”
Same total change.
Different shape of risk.
Drift has a cost. While the product ships every quarter and the pricing stays where it was set, the gap between what you deliver and what you capture widens, and it comes due all at once at the next repricing. Continuous Monetization spreads that change across small iterations. SPP has run it since 2014, on LevelSetter.
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of risk.
Find out which shape yours takes. Four minutes against your own pricing, no data upload.
What the architecture produces.
BambooHR
“We were stalled out at $22M in ARR. Then we engaged with SPP and were north of $180M not long thereafter.”
Jeff Adams, former CRO, BambooHR
OSISoft
Acquired by AVEVA (Schneider Electric) for $5B. Pricing architecture survived PE-level due diligence five years post-engagement.
BDNA
20% exit premium attributed to the pricing architecture. Two years post-engagement, Flexera acquired BDNA at a measurable revenue lift that went straight to enterprise value.
“You get the senior in the room — not their junior.”
How we help.
Start with Pricing Ground Truth, a same-day read on your own deal records. The eight engagements below are the depth offerings.
B2B Pricing
Strategy
The architecture rebuild. Licensing, packaging, and pricing redesigned as one system.
AI Software
Pricing
Pricing AI products, AI-enabled services, and AI-embedded platforms for volatility, not around it.
New SaaS
Product Pricing
Architecture for new pricing decisions: launches, modules, metric introductions on existing products.
PE Pricing
Due Diligence
Pre-close diagnostic, 90-day post-close implementation, continuous operation across the hold.
The market record, and our yearly read of it.
AI Pricing Observatory
What AI vendors actually charge, tracked as it changes. Every pricing change dated, cited, archived. The three most recent entries:
The Software Pricing Architecture Read
The state of software pricing architecture, from observed behavior. No surveys. No panels.
Rate of change
38 vendors · 324 moves · read
Nineteen of 38 vendors on the ledger have changed their value metric more than once.
This record shows the cadence, not the discipline behind it. A ledger captures what changed, never how well it was decided. Running a cadence like this on purpose, with a decision layer underneath it, is continuous monetization. Running it in reaction is repricing, more often, and every turn spends credibility you will need for the next one.
- Salesforce7
- Lovable5
- Anthropic4
- Intercom4
- OpenAI4
- Amazon3
- Cognition3
- Cursor3
- GitHub3
- Google3
- HubSpot3
- SAP3
- Vercel3
- Atlassian2
- DeepSeek2
- Microsoft2
- Replit2
- Zendesk2
- xAI2
Guides and hubs.
For the full archive, browse the blog.
Frequently asked questions
Your pricing architecture should compound, not age on a shelf.
If your team is discounting without guardrails, losing deals they can’t explain, or navigating an AI pricing decision with no framework, describe what you’re seeing and a pricing expert will reply.
