Meet our Leadership Team
Our collective résumé is unmatched when it comes to helping software companies maximize their potential. Since 1982, we’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.
Chris Mele
Software Pricing Strategist
(Managing Partner)
25+ years experience
Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.
Eric Mele
Pricing Data Science
(Partner)
25+ years experience
Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.
Blair Swogger Chief Financial Officer
40+ years experience
Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.
Chad Harbig
Software Licensing & Packaging
(Director)
15+ years experience
Software licensing, packaging, product strategy and UX expert. Former SaaS CPO. M.S. in Human Computer Interaction. PMP, CSPO.
Giancarlo Proenca
Competitive Intelligence
(Director)
20+ years experience
Competitive Intelligence & B2B market research expert, specializing in SaaS.
Fundação Getúlio Vargas, MBA.
Lisa Furby
Market Research
(Director)
15+ years experience
SaaS market research & digital marketing srategist. Former CMO of award-winning SaaS company.
Eugenio Moretzsohn
Counter Intelligence
(Director)
30+ years experience
SaaS counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.
Christian Simpson
Creative
(Director)
15+ years experience
Cinematographer, motion designer, and colorist. Former ESPN video producer and creative director for SaaS company.
Luciana Carvalho
Market Research
(Director)
10+ years experience
SaaS marketing, communication and software research expert. UDESC, MBA. UFSC, Master in Journalism.