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Software Pricing Category Creator

In 1982, we created software pricing as a category. Since then, we've been perfecting the science behind the art of software pricing.

Meet our Leadership Team

Our collective résumé is unmatched when it comes to helping software companies maximize profitable growth. Since 1982, we’ve worked with software companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.

Chris Mele

Chris Mele Managing Partner

30+ years experience

Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.

Eric Mele

Eric Mele Partner

30+ years experience

Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.

Walker White

Walker White Partner

35+ years experience

Software licensing, packaging & GTM expert. Former President BDNA, exit to Flexera. 2017 software exec of the year (American Business Awards)

Blair Swogger

Blair Swogger Director

45+ years experience

Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.

Giancarlo Proenca

Giancarlo Proenca Director

20+ years experience

Competitive Intelligence & B2B market research expert, specializing in SaaS.
Fundação Getúlio Vargas, MBA.

Lisa Furby

Lisa Furby Director

15+ years experience

SaaS market research & digital marketing srategist. Former CMO of award-winning SaaS company.

Eugenio Moretzsohn

Eugenio Moretzsohn Director

30+ years experience

SaaS counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.

Christian Simpson

Christian Simpson Director

15+ years experience

Cinematographer, motion designer, and colorist. Former ESPN video producer and creative director for SaaS company.

Luciana Carvalho

Luciana Carvalho Director

10+ years experience

SaaS marketing, communication and software research expert. UDESC, MBA. UFSC, Master in Journalism.

Meet our Managing Partner, Chris Mele Business of Software Conference

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