Meet our Leadership Team
Our collective résumé is unmatched when it comes to helping software companies maximize their potential. Since 1982, we’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.
Chris Mele
Software Pricing Strategist
(Managing Partner)
25+ years experience
Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.
Eric Mele
Pricing Data Science
(Partner)
25+ years experience
Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.
Blair Swogger Chief Financial Officer
40+ years of experience
Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.
Chad Harbig
Software Licensing & Packaging
(Director)
15+ Years Experience
Software packaging, product strategy and UX expert. M.S. in Human Computer Interaction. PMP, CSPO.
Giancarlo Proenca
Competitive Intelligence
(Director)
20+ years experience
Competitive Intelligence expert. B2B market research expert.
Fundação Getúlio Vargas, MBA
Lisa Furby
Market Research
(Director)
15+ Years Experience
Market Research & Digital Marketing Strategist. Former Director of Marketing of award-winning SaaS company.
Eugenio Moretzsohn
Counter Intelligence
(Director)
30+ Years Experience
Counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.
Christian Simpson
Creative Director
(Director)
15+ Years Experience
Cinematographer, motion designer, and colorist. Former ESPN Video Producer.
Luciana Carvalho
Competitive Market Research
(Manager)
10+ Years Experience
Marketing & Business Communication expert. UDESC, MBA. UFSC, Master in Journalism.
Our History
1982
Marketshare, later rebranded as Software Pricing Partners, is founded in Boston, MA. It is the first consultancy in the world dedicated to Software Pricing.
1988
SPP invents "floating license" (a.k.a. Concurrent user) strategy to monetize the value associated with network licensing servers. It rapidly becomes the dominant B2B software licensing model and is still in use today.
1990-2008
SPP becomes widely recognized as the top B2B software pricing firm in the world.
2009
SPP completes its first IoT pricing engagement.
2013
SPP opens its 2nd office in Charlotte, North Carolina.
2020
SPP celebrates 35+ years of software pricing innovation.
Ready For Profitable Growth? We've Been Doing This For Decades
Contact us for a free, no-obligation consultation and learn how we can solve your pricing problems.