The Firm That Started It All

For over 35 years, we've been helping companies improve software licensing, packaging, and pricing

Meet our Leadership Team

Our collective résumé is unmatched when it comes to helping software companies maximize their potential. Since 1982, we’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.

Chris Mele Software Pricing Strategist
(Managing Partner)

25+ years experience

Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.

Eric Mele Pricing Data Science
(Partner)

25+ years experience

Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.

Blair Swogger Chief Financial Officer

40+ years of experience

Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.

Chad Harbig Software Licensing & Packaging
(Director)

15+ Years Experience

Software packaging, product strategy and UX expert. M.S. in Human Computer Interaction. PMP, CSPO.

Giancarlo Proenca Competitive Intelligence
(Director)

20+ years experience

Competitive Intelligence expert. B2B market research expert.
Fundação Getúlio Vargas, MBA

Lisa Furby Market Research
(Director)

15+ Years Experience

Market Research & Digital Marketing Strategist. Former Director of Marketing of award-winning SaaS company.

Eugenio Moretzsohn Counter Intelligence
(Director)

30+ Years Experience

Counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.

Christian Simpson Creative Director
(Director)

15+ Years Experience

Cinematographer, motion designer, and colorist. Former ESPN Video Producer.

Luciana Carvalho Competitive Market Research
(Manager)

10+ Years Experience

Marketing & Business Communication expert. UDESC, MBA. UFSC, Master in Journalism.

Our History

1982

Marketshare, later rebranded as Software Pricing Partners, is founded in Boston, MA. It is the first consultancy in the world dedicated to Software Pricing.

1988

SPP invents "floating license" (a.k.a. Concurrent user) strategy to monetize the value associated with network licensing servers. It rapidly becomes the dominant B2B software licensing model and is still in use today.

1990-2008

SPP becomes widely recognized as the top B2B software pricing firm in the world.

2009

SPP completes its first IoT pricing engagement.

2013

SPP opens its 2nd office in Charlotte, North Carolina.

2020

SPP celebrates 35+ years of software pricing innovation.

Ready For Profitable Growth? We've Been Doing This For Decades

Contact us for a free, no-obligation consultation and learn how we can solve your pricing problems.