The Firm That Started It All

For over 35 years, we've been helping companies improve software licensing, packaging, and pricing

Meet our Leadership Team

Our collective résumé is unmatched when it comes to helping software companies maximize their potential. Since 1982, we’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.

Chris Mele Software Pricing Strategist
(Managing Partner)

25+ years experience

Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.

Eric Mele Pricing Data Science

25+ years experience

Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.

Blair Swogger Chief Financial Officer

40+ years of experience

Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.

Chad Harbig Software Licensing & Packaging

15+ Years Experience

Software licensing, packaging, product strategy and UX expert. Former SaaS CPO. M.S. in Human Computer Interaction. PMP, CSPO.

Giancarlo Proenca Competitive Intelligence

20+ years experience

Competitive Intelligence & B2B market research expert, specializing in SaaS.
Fundação Getúlio Vargas, MBA

Lisa Furby Market Research

15+ Years Experience

SaaS market research & digital marketing srategist. Former CMO of award-winning SaaS company.

Eugenio Moretzsohn Counter Intelligence

30+ Years Experience

SaaS counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.

Christian Simpson Creative

15+ Years Experience

Cinematographer, motion designer, and colorist. Former ESPN video producer and creative director for SaaS company.

Luciana Carvalho Market Research

10+ Years Experience

SaaS marketing, communication and software research expert. UDESC, MBA. UFSC, Master in Journalism.

Our History


Marketshare, later rebranded as Software Pricing Partners, is founded in Boston, MA. It is the first consultancy in the world dedicated to Software Pricing.


SPP invents "floating license" (a.k.a. Concurrent user) strategy to monetize the value associated with network licensing servers. It rapidly becomes the dominant B2B software licensing model and is still in use today.


SPP becomes widely recognized as the top B2B software pricing firm in the world.


SPP completes its first IoT pricing engagement.


SPP opens its 2nd office in Charlotte, North Carolina.


SPP celebrates 35+ years of software pricing innovation.

Ready For Profitable Growth? We've Been Doing This For Decades

Contact us for a free, no-obligation consultation and learn how we can solve your pricing problems.