Meet our Leadership Team
Our collective résumé is unmatched when it comes to helping software companies maximize profitable growth. Since 1982, we’ve worked with software companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.
![Chris Mele Chris Mele](https://softwarepricing.com/wp-content/uploads/2023/01/Chris-Mele.png)
Chris Mele Managing Partner
30+ years experience
Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.
![Eric Mele Eric Mele](https://softwarepricing.com/wp-content/uploads/2023/01/Eric-Mele.png)
Eric Mele Partner
30+ years experience
Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.
![Walker White Walker White](https://softwarepricing.com/wp-content/uploads/2024/03/Walker-White.png)
Walker White Partner
35+ years experience
Software licensing, packaging & GTM expert. Former President BDNA, exit to Flexera. 2017 software exec of the year (American Business Awards)
![Blair Swogger Blair Swogger](https://softwarepricing.com/wp-content/uploads/2023/01/Blair-Swogger-1.png)
Blair Swogger Director
45+ years experience
Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.
![Giancarlo Proenca Giancarlo Proenca](https://softwarepricing.com/wp-content/uploads/2023/01/Giancarlo-Proenca.png)
Giancarlo Proenca Director
20+ years experience
Competitive Intelligence & B2B market research expert, specializing in SaaS.
Fundação Getúlio Vargas, MBA.
![Lisa Furby Lisa Furby](https://softwarepricing.com/wp-content/uploads/2023/01/Lisa-Furby.png)
Lisa Furby Director
15+ years experience
SaaS market research & digital marketing srategist. Former CMO of award-winning SaaS company.
![Eugenio Moretzsohn Eugenio Moretzsohn](https://softwarepricing.com/wp-content/uploads/2023/01/Eugenio-Moretzsohn.png)
Eugenio Moretzsohn Director
30+ years experience
SaaS counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.
![Christian Simpson Christian Simpson](https://softwarepricing.com/wp-content/uploads/2023/01/Christian-Simpson.png)
Christian Simpson Director
15+ years experience
Cinematographer, motion designer, and colorist. Former ESPN video producer and creative director for SaaS company.
![Luciana Luciana Carvalho](https://softwarepricing.com/wp-content/uploads/2023/01/Luciana.png)
Luciana Carvalho Director
10+ years experience
SaaS marketing, communication and software research expert. UDESC, MBA. UFSC, Master in Journalism.