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Willingness to Pay: It's More Complicated Than You Think

As things change, how do we make sure our pricing model keeps pace?

Price Management Support

Ongoing monitoring and assessment of your monetization model performance to ensure sustained pricing optimization, using direct data connection to your internal systems.

How it Works

Our Price Management Support is a combination of technology and consulting that continually aligns your product’s pricing with its value, enabling you to always capture your full revenue potential. It starts with LevelSetter, our proprietary Pricing Performance Management platform, which we’ll connect to your internal systems. LevelSetter allows your team and ours to view data on what was quoted, the configurations presented and at what volumes, along with real-time sales and customer utilization data. This unique bed of analytics is used to identify new pricing opportunities and risks. Our software pricing experts will work with your team to help you adapt accordingly. We will even test and predict how changes to the model will affect customer behavior and revenue performance. 

How Well You Adapt Your Pricing Determines How Much You Thrive

Software is a continuous game of innovation, where the product is constantly changing. Over time, this means the amount the customer pays for the software can drift out of sync with the value it delivers. This can put software companies in a position where they are charging too much and losing customers, or charging too little and losing revenue. A continuous stream of accurate and unfiltered data on customer behavior—such as what they buy, the features they use and don’t use, the amount they pay, how quickly and often they upgrade, downgrade or churn—is the key to making adjustments that optimize your pricing model. 

Ideal for:

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    Enterprise Companies
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    Growth Companies
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    Emerging Companies

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