What makes SPP
different.
The only B2B pricing firm where strategy, technology, and execution come from the same team.
Most pricing engagements end at the slide deck. Most pricing software automates execution without validating the strategy. SPP is the only firm where pricing experts design the strategy, build the platform, and stay to operationalize both as your pricing capability compounds.
Led by Chris Mele, ranked #1 on OpenView’s list of B2B SaaS pricing experts and a former B2B software CEO. SPP pairs deep pricing expertise with a purpose-built platform, then stays to operationalize both. Renewable. Each renewal is one we earn.
, OpenView
exclusively.
tech & execution.
Most B2B software companies that invest in pricing hit one of three dead ends: generalist consultancies that leave a slide deck behind, pricing software that automates without strategy, or DIY internal projects that crack on the first strategic deal.
SPP is the path that connects all three.
Three dead ends in
B2B pricing.
Hire a generalist
consultancy
The team arrives with a framework that worked for consumer goods or financial services. They interview stakeholders, build a slide deck, and leave. Six months later, the recommendations sit untouched because nobody on your team knows how to operationalize them. The consultants are already on their next engagement.
Buy pricing
software
The tool promises optimization. But pricing software can only manipulate the variables you give it. If your packaging model is wrong, your value metric doesn’t reflect how customers derive value, or your discount structure incentivizes the wrong behavior, the tool automates the wrong answer faster.
Try to do
it yourself
A smart product leader or finance VP takes a run at it. They read the blog posts, copy a competitor’s tier structure, and adjust prices based on gut feel. It works until it doesn’t, usually when a strategic deal exposes how fragile the model is.
SPP eliminates the gap
between strategy and execution.
We don’t hand off a slide deck. We don’t sell software and hope you figure out the strategy. We do both, and we stay.
Our Define, Deploy, Defend methodology is what makes that possible: define the right pricing architecture against your actual data using our three-decisions framework (licensing model, packaging model, and pricing model), deploy it into your sales motion and deal desk, then defend it continuously as your market evolves. Engagements are structured as renewable continuous monetization. Each renewal is one we earn. Pricing architecture is not a project you finish. It’s a capability your team operates.
SPP is led by Chris Mele, who has worked every side of the B2B pricing formula. He started his career at Ernst & Young, where he watched the Big Four attempt, and repeatedly fail, to charge for engagement outcomes rather than billable hours. He left to found a B2B software company that was recognized as one of Intuit’s Top 10 developers and voted the industry’s #1 business management solution. In 2008, he hired SPP as a customer to restructure pricing as his company converted from on-prem to the cloud. When he left his CEO role in 2013, he joined SPP and began building the tools that eventually became LevelSetter. He didn’t study pricing from the outside. He lived every side of the problem, then built the solution.
LevelSetter is the platform our pricing experts built to operationalize the strategies they design. It’s not a generic analytics tool adapted for pricing. It was engineered from the ground up for one purpose: turning B2B software pricing strategy into infrastructure your team runs every day.
That means:
Strategy built on
your data, not surveys
Traditional consultancies rely on willingness-to-pay surveys that produce unreliable results for B2B software. SPP validates every recommendation against your actual transaction data (win/loss patterns, discount distributions, net price realization) before anything touches a customer. We also bring ethically-sourced competitor contract price points from multi-source market research, not just website snapshots and analyst reports.
Your team operates
the system
LevelSetter integrates with your CRM and CPQ, publishes version-controlled pricebooks, and enforces discount guardrails with approval workflows and mobile alerts. The pricing architecture lives in software your team controls, not in a consultant’s laptop.
Strategy validated
in the field
Building a pricing strategy is rooted in assumptions. LevelSetter runs alongside your existing CRM and quoting systems, even invisibly, surfacing what billing and deal mechanics can’t see: which packages buyers are exploring, where sales behavior diverges from buyer behavior, which assumptions in your licensing, packaging, and pricing models hold up. That continuous validation in the field is continuous monetization, and what reduces pricing risk.
What competitors
can’t replicate.
Generalist consultancies
✗ No technology
Their recommendations are static deliverables. When market conditions shift, you call them back, and pay again.
Billing & pricing platforms
✗ No pricing methodology
They automate execution without validating whether the strategy is right. They tell you what happened after a price change. They can’t tell you what should change, or model the impact before it goes live.
SPP
✓ Platform built by those same experts
✓ Continuous pricing, renewable, each renewal earned
You’re hiring pricing experts, not licensing software. LevelSetter is the infrastructure that makes our work stick, but the strategic judgment, the market pattern recognition, and the ongoing relationship are what compound your team’s pricing capability with every deal.
Strategy, technology,
and execution, from
the same team.
No hand-offs.
Built whole, not stitched.
Frequently asked questions
Strategy, technology, and execution, from the same team.
Renewable. Each renewal is one we earn. Talk to a pricing expert about putting SPP’s three-phase methodology to work for your business, or see how LevelSetter operationalizes pricing strategy day-to-day.
