The pricing architecture that survives due diligence.
$134.9B in combined exit value across our client portfolio. Acquisitions by Dell, Oracle, IBM, Siemens, and Schneider Electric.
Even pricing consultancies have hired us.
$0B+
TRANSACTION DATA ANALYZED
0+
CLIENT ENGAGEMENTS
0+
EXIT EVENTS
$0+
DOCUMENTED EXIT VALUE
Our clients have been acquired by
Dell
$67B
EMC
TPG / Silver Lake
$8.2B
Avaya
Oracle
$7.4B
Sun Microsystems
Francisco / BC Partners
$5.4B
BeyondTrust
Cloudera
$5.2B
HortonWorks
AVEVA / Schneider
$5B
OSISoft
Siemens
$4.5B
Mentor Graphics
Verisk Analytics
$2.8B
Wood Mackenzie
IBM
$2.3B
Micromuse + Sterling Commerce
Vista Equity
$1B
Acquia
Thoma Bravo
$700M
Nearmap
Synopsys
$565M
BlackDuck
What the architecture produces
Selected engagements where pricing architecture drove measurable business outcomes.
BambooHR
Scalable growth built on pricing architecture
Restructured licensing, packaging, and pricing to support rapid ARR growth. The architecture held as the sales team scaled and deal complexity increased.
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OSISoft
Acquired by AVEVA for $5B
Pricing architecture designed to survive PE-level due diligence. Five years after the pricing engagement, Schneider Electric acquired OSISoft through its AVEVA subsidiary.
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BDNA
20% exit premium — acquired by Flexera
Two years after the pricing engagement, Flexera acquired BDNA at a 20% premium attributed to the pricing architecture. Restructured pricing added measurable revenue lift that went straight to margin.
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Industry depth
Exit events by industry
Enterprise Software
8 exit events
Content Management
6 exit events
Security & Cybersecurity
6 exit events
Data & Analytics
5 exit events
IT Operations
3 exit events
Telecommunications
3 exit events
AI & Machine Learning
3 exit events
Financial Services
2 exit events
Energy & Utilities
2 exit events
Legal Technology
2 exit events
Healthcare & Life Sciences
1 exit event
Marketing & AdTech
1 exit event
HR Technology
1 exit event
IoT & Industrial
1 exit event
Professional Services
1 exit event
Other Industries
6 additional exit events
We didn't enter this market. We created it.
SPP innovations that became industry standards.
1982
Founded the category. World's first consulting firm focused exclusively on B2B software pricing.
1983
Invented the trifecta methodology. Three distinct disciplines — licensing, packaging, pricing — and coined the term "value metric."
1987
Invented the concurrent user model. The floating license that became the dominant licensing strategy for decades. First 30 engagements with CAD & engineering firms.
1987
Invented financial overlays. Subscription billing for B2B software — created during the Black Monday recession, years before SaaS existed.
1989
Invented Pricing Fairness. Crediting unused licenses to retain customers. Later adopted industry-wide as "fair billing policies."
"Even pricing consultancies have hired us."
Frequently Asked Questions
Software Pricing Partners designs and implements pricing architecture for B2B software companies — the licensing, packaging, and pricing decisions that determine how revenue is captured. SPP combines deep pricing expertise with LevelSetter, a platform that turns strategy into operational infrastructure your team runs every day.
400+ client engagements across 40+ industries. 50+ clients experienced exit events post-engagement, with $134.9B in documented exit value. Acquirers include Dell, Oracle, IBM, Siemens, Schneider Electric, Vista Equity, Thoma Bravo, and Francisco Partners.
SPP works exclusively in B2B software across 40+ industries including enterprise software, security and cybersecurity, healthcare and life sciences, financial services, data and analytics, AI and machine learning, and telecommunications.
Most pricing consultancies deliver a recommendation and leave. SPP builds the architecture and stays to run it through LevelSetter — the platform your team operates for ongoing pricing governance, deal simulation, and performance monitoring. Strategy and infrastructure from the same team, neither handed off.
See what the architecture looks like for your business.
The same pricing methodology behind $134.9B in exit value — applied to your licensing, packaging, and pricing decisions.