Pricing architecture
that survives due diligence.
$134.9B in combined exit value. Our clients acquired by Dell, Oracle, IBM, Siemens, Schneider Electric, Vista Equity, Thoma Bravo, Francisco Partners, and 50+ others.
SPP designs and operates pricing architecture for B2B software companies. Licensing, pricing, and packaging models built against your actual transaction data, then turned into infrastructure your team runs every day through LevelSetter.
Across 40+ B2B software industries, with $481B+ in transaction data analyzed and 50+ client exit events with the architecture still in operation. The acquirer list is the receipt.
analyzed.
architecture intact.
value.
Our clients have been acquired by
What the architecture
produces.
BambooHR
“We were stalled out at $22M in ARR. Then we engaged with SPP and were north of $180M not long thereafter.”
Jeff Adams, former CRO, BambooHR
OSISoft
Acquired by AVEVA for $5B. Pricing architecture designed to survive PE-level due diligence. Five years after the engagement, Schneider Electric closed the acquisition through its AVEVA subsidiary.
BDNA
20% exit premium attributed to the pricing architecture. Two years after the engagement, Flexera acquired BDNA. Restructured pricing added measurable revenue lift that went straight to enterprise value.
Exit events
by industry.
We didn’t enter this market.
We created it.
Empty before 1982. SPP since.
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We priced software.
First B2B software-pricing practice. Founded 1982. The language came later — ours came first.
Some of our clients are pricing consultancies.
Frequently asked questions
See what the architecture looks like for your business.
The same pricing methodology behind $134.9B in documented exit value, applied to your licensing, pricing, and packaging decisions. Talk to a pricing expert, or see how the Define / Deploy / Defend methodology works.