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How we help B2B
software companies.

Eight engagement types. One pricing architecture discipline.

Every SPP engagement, regardless of trigger, runs on the same foundation: pricing architecture built from your actual transaction data, deployed through LevelSetter, and continuously operated through renewal cycles. The eight engagement types below organize by the moment companies come to us, not by the underlying discipline.

Architecture rebuilds for companies whose model has fallen behind. Specialty engagements when one specific layer (AI, discounting, competitive position) needs targeted work. PE due diligence for investors evaluating or holding B2B software assets. See the full Define / Deploy / Defend methodology for the underlying playbook.

8
Eight engagement types. One pricing-architecture discipline. Built from the transaction data behind $481B+ of B2B software activity.
The moment

When pricing becomes the bottleneck — a deal that exposed how fragile the architecture is, discounting nobody can defend, a model that’s fallen behind the product, a competitor that moved, or an investment thesis that requires pricing to deliver. These are the engagement types built for that moment.

Engagement led by
“You get the senior in the room — not their junior.”
Chris Mele · CEO, Software Pricing Partners · Ranked #1 on OpenView’s list of B2B SaaS pricing experts
The catalog

Eight engagement types,
organized by trigger.

Pick the engagement that matches the moment you’re in. All eight run through the same Define / Deploy / Defend methodology — the catalog organizes by entry point, not by underlying discipline.

Pricing Architecture

Systemic rebuilds when the architecture is the problem.

01.A

B2B Pricing
Strategy

The architecture rebuild. Licensing, packaging, and pricing redesigned as one system against actual transaction data.

See the engagement →

01.B

New SaaS
Product Pricing

Architecture for new pricing decisions: launches, modules, metric introductions on existing products.

See the engagement →

01.C

Evolve B2B
Monetization

Rebuilding monetization architecture when the model has fallen behind the product, market, or cost structure.

See the engagement →

01.D

Legacy Software
Monetization

Perpetual-to-SaaS transitions modeled customer-by-customer, not by blanket cutover date.

See the engagement →

Specialty Engagements

Targeted work when one specific layer needs intervention.

02.A

AI Software
Pricing

Pricing AI products, AI-enabled services, and AI-embedded platforms for volatility, not around it.

See the engagement →

02.B

Discounting
Analysis

Audit deal patterns. Rebuild the architecture so discount frequency drops 60-80%.

See the engagement →

02.C

Competitive
Pricing Analysis

The Real Deal framework — competitive intelligence built from negotiated prices, not scraped list prices.

See the engagement →

For Investors

PE-side engagements across the deal lifecycle.

03.A

PE Pricing
Due Diligence

Pre-LOI diagnostic, 90-day post-close implementation, continuous operation across the hold period.

See the engagement →

The method

How an engagement
actually runs.

Every engagement, regardless of which catalog entry triggered it, follows SPP’s three-phase Define / Deploy / Defend methodology. The trigger differs; the discipline doesn’t.

PHASE 01
DEFINE

Analysis of current pricing architecture against your transaction data, win/loss patterns, customer interviews, and competitive position. Diagnoses where the model is leaking value.

PHASE 02
DEPLOY

New architecture (licensing, packaging, pricing) designed, validated with simulations, and shipped through LevelSetter as the operating layer. Sales team trained, deal-desk discipline built in.

PHASE 03
DEFEND

Continuous monetization through renewal cycles, competitive response, and metric calibration. Your team gets better at this with every deal — not more dependent on us.

See the full Define / Deploy / Defend methodology →

Frequently asked questions

Generalist firms rotate consultants across industries — pharma one year, industrial the next, software the next. SPP works in B2B software exclusively, with four decades of pattern recognition across hundreds of engagements. Every engagement is led by a senior pricing expert, not a junior consultant. The architecture is built from transaction data, not survey-based hypotheticals, and is deployed through LevelSetter so the work outlives the engagement rather than reverting at the next renewal.
Initial engagements typically run 8–14 weeks through the Define and Deploy phases. The Defend phase is continuous — renewable annually, with renewal earned on demonstrated value. Specialty engagements (Discounting Analysis, Competitive Pricing Analysis) can be tighter; PE Due Diligence runs on the deal calendar (pre-LOI through 90-day post-close, then continuous through hold).
Both. Specialty engagements (AI Software Pricing, Discounting Analysis, Competitive Pricing Analysis) target one layer of the architecture. Full architecture rebuilds (B2B Pricing Strategy, Evolve B2B Monetization, Legacy Software Monetization) redesign licensing, packaging, and pricing as one system. The right choice depends on whether the problem is in one layer or in how the layers compose.
Both. PE Pricing Due Diligence is a distinct engagement designed for the investor lifecycle — pre-LOI architecture diagnostic, 90-day post-close implementation, then continuous operation across the hold period. Operating-company engagements (the other seven catalog entries) are run for the management team directly. The methodology is the same; the audience and the deliverables differ.
LevelSetter is how SPP operates the pricing surface end-to-end — it’s the platform that turns the architecture into a system your team runs every day. For engagements where the architecture is being rebuilt or deployed, LevelSetter is the operating layer. For diagnostic-only engagements (some Competitive Pricing Analysis or Due Diligence scopes), the work can ship without LevelSetter, but the architecture won’t have a continuous home and will tend to revert at the first renewal cycle.
If the model has fallen behind the product or market: Evolve B2B Monetization or B2B Pricing Strategy. If discounting is the visible symptom: Discounting Analysis. If you’re launching a new product or AI capability: New SaaS Product Pricing or AI Software Pricing. If you’re a PE firm evaluating or holding an asset: PE Pricing Due Diligence. If you’re unsure, a discovery call clarifies the right entry point in 30 minutes.
Pricing is scoped per engagement based on architecture complexity, transaction-data volume, product-portfolio scope, and the operating cadence required post-deployment. Companies with smaller product counts and revenue footprints pay proportionally less — the engagement scales to fit. SPP doesn’t publish list rates because every engagement is bespoke to the company’s pricing-architecture state and the renewal commitment shape. A discovery call produces a scoped proposal.

Pick your starting engagement. Or start with a conversation.

The catalog above organizes engagements by trigger. If the trigger isn’t obvious, a 30-minute discovery call surfaces it. Renewable. Each renewal is one we earn.

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