Product Teams
Your product roadmap drives packaging decisions — which features go in which tier, what's included vs. add-on, and which value metric reflects how different customer groups actually use the product.
Most product leaders inherit a packaging structure that was built for an earlier version of the product and hasn't kept pace with what shipped since.
SPP's pricing experts work directly with product teams to redesign packaging architecture against real usage data — not surveys or assumptions about what customers value. We help you answer the questions that sit between product and revenue: which capabilities differentiate, which are table stakes, and where packaging friction is suppressing adoption of features your team invested months building.
Chris Mele — CEO, Software Pricing Partners
Ranked #1 on OpenView's list of B2B SaaS pricing experts. Former B2B software CEO — built a venture-backed company ($13M raised) recognized as an Intuit Top 10 Developer and voted the #1 business management solution by Kitchen & Bath Business Magazine. Business of Software keynote speaker.
Hired SPP as a client in 2008. Joined the firm in 2013 and built LevelSetter from the problems he'd lived firsthand.
What product teams get from an SPP engagement
Customer groups mapped to product usage
Which customers derive value from which capabilities — and at what scale. Not demographic segments, but behavioral groups defined by how they actually use the product. This is the foundation that packaging architecture is built on.
Packaging architecture your roadmap builds on
A packaging structure designed around your product's value delivery — which features belong in which tier, what value metric captures the outcome each customer group pays for, and how new capabilities slot into the architecture as you ship them.
Migration paths that don't punish your best customers
When packaging changes, existing customers need an upgrade path that makes economic sense — not a forced migration conversation. Our experts model the impact across your actual customer base before anything changes, so your team knows exactly who's affected and what the retention risk is.
Nearmap: Why usage-based pricing failed — and what replaced it
Nearmap's EVP of Sales on what happened when usage-based pricing broke their sales motion, and how SPP rebuilt the packaging architecture around a value metric that actually worked.