The results are
everything.
B2B software companies that rebuilt their pricing architecture with SPP, and the outcomes that followed.
Every case study below started the same way: pricing had become the bottleneck. Discounting was running ahead of the deal desk, the model couldn’t absorb the roadmap, or the team couldn’t enter a new segment without a defensible structure. SPP rebuilt the architecture from transaction data, deployed it through the sales motion, and stayed close through go-live, taking the calls long after the formal engagement ended. Decades of doing that is why we built LevelSetter.
What you’ll see in the cards: ARR multipliers, exit premiums, deal-velocity gains, and architectures that survived PE-level diligence years post-engagement. See the full outcomes record →
architecture intact.
value.
analyzed.
Each engagement starts when pricing becomes the operational blocker, not when it becomes a strategic question. The architecture is what we leave behind.
What the architecture
produces.
BambooHR
Current ARR · 12.5× growth · approaching IPO
Stalled at ~$20M ARR in 2017. Three years after SPP rebuilt their licensing, packaging, and pricing architecture, ARR reached $150M. Today they’re approaching $250M and remain poised for IPO. Enterprise segment unlocked.
OSIsoft
Acquisition by AVEVA (Schneider Electric)
Pricing architecture survived PE-level due diligence five years post-engagement. The same model that grew the business through expansion held up under acquisition scrutiny, the strongest test of architectural durability.
BDNA
Year-1 upside · ASP raised 13–14%
Eliminated unstructured discounting in the first 12 months, raising ASP 13–14% and adding ~$5M to the top line. Two years later, that pricing discipline drove a 20%+ premium on exit valuation when Flexera acquired BDNA.
Nearmap
Closing rate · SMB channel · year one
Aerial imagery SaaS revitalized its US SMB sales channel after rolling out a new pricing strategy. Closing rates exceeded 50% in the first year post-engagement, on the same product, with the same sales team.
WordPress VIP
Renewal → expansion · competitive bid won
A renewal at an enterprise media customer was already out to competitive bid. After SPP redesigned the value metric, WordPress VIP presented the new framing, ended the competitive process, and turned the renewal into a multimillion-dollar expansion. The product didn’t change, the metric did.
WordStream
Acquisition by Gannett · 2018
“We just closed the biggest software-only MRR deal in WordStream history. New pricing has been live 3 days.”
, Jason O’Hare, VP Sales
The same engagement raised single-deal value 79%, an existing $948 contract closed at $1,698 under the new tier structure, three days post-rollout.
Load-bearing since 1982.
SPP founded the B2B software pricing category. The methodology in every case study above traces back to the three-decisions framework, value-metric concept, and continuous-pricing operating model we’ve been refining for forty-plus years.
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40+ years deep.
Your pricing architecture should compound, not age on a shelf.
If your team is discounting without guardrails, losing deals they can’t explain, or stalling at a revenue plateau, that’s the conversation. Year by year, renewable. Each year is one we earn.