Marketing
Your team owns the GTM story — how packaging is positioned, how pricing is communicated to the market, and how competitive moves get answered. But most marketing teams are working from a pricing structure they inherited, not one they helped design.
SPP's pricing experts work directly with marketing leadership to build packaging and positioning that your team can actually sell. When the architecture is designed around how different customer groups perceive value, the GTM narrative writes itself — because the packages map to the problems buyers already recognize.
Chris Mele — CEO, Software Pricing Partners
Ranked #1 on OpenView's list of B2B SaaS pricing experts. Former B2B software CEO — built a venture-backed company ($13M raised) recognized as an Intuit Top 10 Developer and voted the #1 business management solution by Kitchen & Bath Business Magazine. Business of Software keynote speaker.
Hired SPP as a client in 2008. Joined the firm in 2013 and built LevelSetter from the problems he'd lived firsthand.
What marketing teams get from an SPP engagement
Packaging that positions itself
Tier names, feature groupings, and upgrade paths designed around how your customer groups buy — not how engineering ships. When packages reflect the buyer's mental model, your team spends less time explaining the pricing page and more time selling the outcome.
Competitive pricing intelligence you can act on
Not a one-time snapshot. Our experts continuously monitor how competitors package and price, what's changing, and what it means for your positioning. Your team gets strategic briefings, not raw data — the interpretation is the value.
Confidence in the pricing conversation
When a prospect asks "why does this cost more than X," your team needs a real answer — not a deflection to sales. SPP builds the value narrative into the packaging architecture so the answer is visible in the structure itself. Every tier has a reason. Every price point has a rationale your team can articulate.
BDNA: How restructured pricing added $5M to the bottom line
Hear how BDNA's team partnered with SPP to redesign their pricing architecture — and delivered a 15% revenue lift that went straight to margin.