Improvising Pricing Is A Losing Game
To read the original Forbes article, click here. Forbes: The Dangers of Winging It In Software Pricing Software leaders and...
Willingness to Pay, The Biggest Contributor
To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...
Willingness to Pay, It’s More Complicated
To read the original Forbes article, click here. Forbes: To Land On The Right Pricing, Software Leaders Must Look Not...
SaaS Pricing: Ditching the Smoke & Mirrors
To read the original Forbes article, click here. Forbes: To Fix The Broken State Of Software Pricing, The Industry Must...
Chris Mele explores consumption pricing strategies on Metrics That Measure Up Podcast
In a recent article explaining the use of consumption pricing as a pricing strategy, we mentioned the increased attention being...
To Improve Pricing, Software Companies Must Get Serious About Competitive Intelligence
Soon it will be football season and millions of Americans will dedicate considerable energy to their favorite obsession. Meanwhile, the...
An Introduction to Successful Software Pricing
Of the many questions software executives must answer, those concerning software pricing may have the most significant impact on their company’s overall success. Pricing has a...
Bye Bye Beta: A Better Way to Think About Early-Phase Software
Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My...
Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...
Your SaaS Investors May Soon Demand a Chief Monetization Officer
The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies...
The Secret Dangers of Competitive Intelligence Gathering
Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...
Meet Your New Best Friend In a Post-Pandemic World: The CMzO
We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
5 Signs Your Pricing Strategy Isn’t Working
Our company is built on the premise that an effective pricing strategy is a software company’s single most influential variable...