How to Price Software – an Introduction
Figuring out how to price your software is often considered the root canal of business. Both procedures are painful and...
Are Your Customers too Smart for Your Land & Expand Strategy?
The expand part of your land & expand strategy ought to be a no-brainer for customers. Buying more software licenses...
Lost in the weeds of getting paid fairly for your software?
Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely...
On-Premise to Cloud Transition
Transitioning a software product from on-prem to cloud-based can be like letting go of the life raft in the middle...
5 Things You Need to Know About Competitors That You Can’t Learn on Their Websites
Like most software companies, you probably start your competitive intelligence (CI) efforts by looking at competitors’ websites. They are the natural place...
3 Discounting Approaches That Slow SaaS Growth
For those who sell software, discounting is a fact of life. That’s particularly true for SaaS companies selling to businesses,...
Uncover What’s Holding Up Your Revenue Growth
Like most business leaders, software executives tend to fixate on growing their revenues. Maybe even more than most since, in...
SaaS Pricing Fairness: The Critical Contribution to Software Success
If you purchased a product that was the same as your neighbor’s–with the same configuration–would you expect to pay about...
An Interview with Data Anthropologist Peter Huber About Value-Based Pricing
If you're like most software companies, you probably have challenges getting paid for the value you deliver. Historically, pricing may...
Role of License and Entitlement Management in Monetization
We’ve been long-time advocates for monitoring or controlling access and use of software because, to paraphrase Intel’s Andy Grove, “You...
Subscription Business Models: Quick Repackaging Tips
Software pricing and packaging are often viewed as long-term tools. So, in times when your subscription business model needs action now —...
The Case for Agile Pricing Processes
Customer acceptance of new product capabilities is higher when products are developed using agile development methodologies. One reason for this...
Software Monetization, Change and Insanity
The classic definition of insanity is doing the same thing and expecting different results. What REALLY drove us crazy was doing the...
Software Monetization: Microsoft’s New License Metric
For years, Microsoft has done enterprise licensing for some of their products on a per-device basis (versus per-user for desktop...
Software Pricing Strategy: Learn From Other Industries
An ad for a 24 pages/minute laser printer priced at $55 caught my eye the other day. It made me...
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