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Pandemic Pricing Blunders: Avoid the Cliff

It’s been said that you learn the true character of a person by how they respond to adversity.  That applies...

Meet Your New Best Friend In a Post-Pandemic World: The CMzO

We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...

The Time has Come for a Chief Monetization Officer

In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...

Who’s the Boss? Why you must hold the line on pricing

Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...

Signs your pricing strategy is not working

Our company is built on the premise that pricing is your single most powerful variable for driving growth, taking market...

Software Pricing Strategies: Evaluating, Discounting, & Adjusting

Download our Software Pricing Strategies: Evaluating, Discounting, & Adjusting pdf. Download NowClick here to download

3 B2B Software Pricing Myths In A B2C World

Download our 3 B2B Software Pricing Myths In A B2C World pdf. Download NowClick here to download

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