Pandemic Pricing Blunders: Avoid the Cliff
It’s been said that you learn the true character of a person by how they respond to adversity. That applies...
Meet Your New Best Friend In a Post-Pandemic World: The CMzO
We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
Signs your pricing strategy is not working
Our company is built on the premise that pricing is your single most powerful variable for driving growth, taking market...
Software Pricing Strategies: Evaluating, Discounting, & Adjusting
Download our Software Pricing Strategies: Evaluating, Discounting, & Adjusting pdf. Download NowClick here to download
3 B2B Software Pricing Myths In A B2C World
Download our 3 B2B Software Pricing Myths In A B2C World pdf. Download NowClick here to download