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Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning

For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...

The Secret Dangers of Competitive Intelligence Gathering

Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...

Meet Your New Best Friend In a Post-Pandemic World: The CMzO

We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...

Software Pricing Strategies: Evaluating, Discounting, & Adjusting

Download our Software Pricing Strategies: Evaluating, Discounting, & Adjusting pdf. Download NowClick here to download


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