Your SaaS Investors May Soon Demand a Chief Monetization Officer
The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies...
SaaS Pricing Strategies-the Fallacy and Fix for Land and Expand
The sales strategy of “Land and Expand” is common among software companies. So common, in fact, that it might be...
The Secret Dangers of Competitive Intelligence Gathering
Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...
Pandemic Pricing Blunders: Avoid the Cliff
It’s been said that you learn the true character of a person by how they respond to adversity. That applies...
Meet Your New Best Friend In a Post-Pandemic World: The CMzO
We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...
Software Pricing Strategies: Evaluating, Discounting, & Adjusting
Download our Software Pricing Strategies: Evaluating, Discounting, & Adjusting pdf. Download NowClick here to download
