As organizations grow, they become more complex. Changing something as simple as a price point can have numerous unintended consequences.
Because there is a limited amount of customers in every market, the earlier pricing is properly addressed in a software product’s life-cycle, the better.
We won’t lie and tell you software pricing is easy and painless. It isn’t. … But easy or hard, software pricing has to be done if you want to get paid.
Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely over-analyze and over-think their strategies and tactics until executive management is paralyzed into inaction.
Learn why Market Fairness is crucial to SaaS pricing success.
A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
We interviewed Dr. Peter Huber on how software companies should approach the problem of understanding the value they deliver to their customers.
Customer acceptance of new software product capabilities is higher when products are developed using agile development methodologies. Are both your pricing and development processes effectively coupled together?