The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
Signs your pricing strategy is not working
Our company is built on the premise that pricing is your single most powerful variable for driving growth, taking market...
3 B2B Software Pricing Myths In A B2C World
Download our 3 B2B Software Pricing Myths In A B2C World pdf. Download NowClick here to download
On-Premise to Cloud Transition
Transitioning a software product from on-prem to cloud-based can be like letting go of the life raft in the middle...
SaaS Pricing Fairness: The Critical Contribution to Software Success
If you purchased a product that was the same as your neighbor’s–with the same configuration–would you expect to pay about...
