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The Time has Come for a Chief Monetization Officer

In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...

Who’s the Boss? Why you must hold the line on pricing

Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...

Signs your pricing strategy is not working

Our company is built on the premise that pricing is your single most powerful variable for driving growth, taking market...

3 B2B Software Pricing Myths In A B2C World

Download our 3 B2B Software Pricing Myths In A B2C World pdf. Download NowClick here to download

On-Premise to Cloud Transition

Transitioning a software product from on-prem to cloud-based can be like letting go of the life raft in the middle...

SaaS Pricing Fairness: The Critical Contribution to Software Success

If you purchased a product that was the same as your neighbor’s–with the same configuration–would you expect to pay about...

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