The Critical—But Until Now Under-Recognized—Importance of Data in Software Pricing Strategy
If you’re a sports fan, you are probably familiar with “Moneyball”, the story of baseball’s small-market Oakland A’s successfully deploying...
Should you display pricing on your website and how much detail should you provide?
One of the livelier debates among software companies is how much pricing detail should be displayed on their website or...
How to Utilize Programmatic Pricing when Selling Software to Procurement
If you sell your product to other businesses or government, you’ve undoubtedly encountered the challenge of the Procurement Department. When Procurement gets involved, whether to negotiate a purchase...
It’s Wise to Question the Big Assumption about Consumption Pricing
Consumption pricing–a licensing model where software is sold based on use (actual traffic, transactions, etc.) rather than a fixed fee–is...
An Introduction to Successful Software Pricing
Of the many questions software executives must answer, those concerning software pricing may have the most significant impact on their company’s overall success. Pricing has a...
Bye Bye Beta: A Better Way to Think About Early-Phase Software
Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My...
Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...
Your SaaS Investors May Soon Demand a Chief Monetization Officer
The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies...
Meet Your New Best Friend In a Post-Pandemic World: The CMzO
We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
5 Signs Your Pricing Strategy Isn’t Working
Our company is built on the premise that an effective pricing strategy is a software company’s single most influential variable...
3 B2B Software Pricing Myths In A B2C World
Fill out the form below to download our 3 B2B Software Pricing Myths In A B2C World pdf.
On-Premise to Cloud Transition
Transitioning a software product from on-prem to cloud-based can be like letting go of the life raft in the middle...
SaaS Pricing Fairness: The Critical Contribution to Software Success
If you purchased a product that was the same as your neighbor’s–with the same configuration–would you expect to pay about...
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