Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
Signs your pricing strategy is not working
Our company is built on the premise that pricing is your single most powerful variable for driving growth, taking market...
Video: The Need for a Disciplined Approach to Software Discounting
https://vimeo.com/301285014 Transcript of Chris Mele's talk: There are a lot of really interesting symptoms that occur when there is a...
Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing
https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into a software company, there’s a couple of areas that you...
How to Make Discounting a SaaS Growth Lever
Skillful discounting can have a huge impact on a software company’s revenue, customer relationships and even enterprise value. In fact,...
3 Discounting Approaches That Slow SaaS Growth
For those who sell software, discounting is a fact of life, as certain as… well, you know. That’s particularly true...
