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An Introduction to Successful Software Pricing

Of the many questions software executives must answer, those concerning software pricing may have the most significant impact on their company’s overall success. Pricing has a...

Bye Bye Beta: A Better Way to Think About Early-Phase Software

Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My...

Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning

For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...

Your SaaS Investors May Soon Demand a Chief Monetization Officer

The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies...

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