How To Think Strategically (Without A Consultant)
The best way to find the sweet spot for pricing is to not focus on pricing. Whether you're on a...
How to Price Software – an Introduction
Figuring out how to price your software is often considered the root canal of business. Both procedures are painful and...
Are Your Customers too Smart for Your Land & Expand Strategy?
The expand part of your land & expand strategy ought to be a no-brainer for customers. Buying more software licenses...
Lost in the weeds of getting paid fairly for your software?
Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely...
How Your Competitors’ Customers Can Help Guide Your Software Pricing Strategy
Even though Innovation is the lifeblood of software development, it’s rare for any software product to be unique enough to...
How to Make Discounting a SaaS Growth Lever
Skillful discounting can have a huge impact on a software company’s revenue, customer relationships and even enterprise value. In fact,...
On-Premise to Cloud Transition
Transitioning a software product from on-prem to cloud-based can be like letting go of the life raft in the middle...
Competitive Intelligence: Why Going Beyond Your Competitors Websites is So Important
Like most software companies, you probably start your competitive intelligence (CI) efforts by looking at competitors’ websites. They are the...
3 Discounting Approaches That Slow SaaS Growth
For those who sell software, discounting is a fact of life, as certain as… well, you know. That’s particularly true...
Uncover What’s Holding Up Your Revenue Growth
Like most business leaders, software executives tend to fixate on growing their revenues. Maybe even more than most since, in...
SaaS Pricing Fairness: The Critical Contribution to Software Success
If you purchased a product that was the same as your neighbor’s–with the same configuration–would you expect to pay about...
4 Software Pricing Strategies To Use During The Beta Phase
You’re probably thinking that the purpose of your beta is pretty obvious: to work out the bugs, and in the...
Value-Based Pricing: Requires Brains or Brawn?
If you're like most software companies, you probably have challenges getting paid for the value you deliver. Historically, pricing may...
Role of License and Entitlement Management in Monetization
We’ve been long-time advocates for monitoring or controlling access and use of software because, to paraphrase Intel’s Andy Grove, “You...
Subscription Business Models: Quick Repackaging Tips
Software pricing and packaging are often viewed as long-term tools. So, in times when your subscription business model needs action now —...