Learn why Market Fairness is crucial to SaaS pricing success.
A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
We interviewed Dr. Peter Huber on how software companies should approach the problem of understanding the value they deliver to their customers.
Learn more about license management and entitlement management.
To stimulate sales in a slow market without the baggage of long-term liabilities, here’s a thought: Give your sales team the freedom to negotiate packaging options, just like they have the freedom to negotiate discounts.
Customer acceptance of new software product capabilities is higher when products are developed using agile development methodologies. Are both your pricing and development processes effectively coupled together?
Learn how to make sure your software monetization approach addresses the potential impact of ongoing software changes that can impact other systems.
Microsoft’s licensing shift provides lessons about doing effective software monetization, the first of which is always start with the customer.
Other industries can give software companies powerful insights into software pricing strategies.