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Competitive Intelligence in Software

Published: October 28, 2021 | By Lisa Furby |

Competitive Intelligence in software

Competitive intelligence (CI) is a vital input for effective pricing design. But too often, CI is conducted unethically, exposing the software company to risks that jeopardize its strategy, reputation and bottom-line.

In short, “mystery shopping” your competitors where you misrepresent yourself as a buyer to obtain information is a violation of federal and state laws and can land you in very hot water. Moreover, the prevalence of unethical CI in software carries hidden consequences that affect all of us.

In our latest eBook, Ethical Competitive Intelligence in Software we explain the good and bad of competitive intelligence efforts to help you lower your risk, improve your results and avoid being part of an industry-wide problem.

Click here to get your copy.

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Lisa Furby

About The Author Lisa Furby

Lisa is a former VP Marketing for an award-winning SaaS company and market research expert.


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