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Chris Mele

Chris is Managing Partner for Software Pricing Partners, where he and his team have launched some of the software industry’s most transformative monetization strategies. As a former software company founder and leader, Chris focuses on the impact effective licensing, packaging and pricing strategies can make on the most essential software company metrics: revenue, profit and valuation. Under his leadership, Software Pricing Partners has become an influential voice for growth-oriented software companies both large and small.

Latest Resources

Why Continuous Monetization is so Vital to the Future of your Software Company

There is a myth about pricing that software companies often let themselves believe. It involves the notion that once a...

How software pricing facilitates value-based selling

B2B software providers can do more to equip their salesforces for success  My first blog in this series explained why...

Is premium pricing a good strategy for B2B software? 

Will a premium pricing strategy increase your revenue and profits?  In online discussions of pricing strategies, you’ll often see strong...

B2B Pricing: Is value-based pricing undercutting the value of your B2B software?

Borrowing B2C pricing methods doesn’t work for B2B—here’s what does  My previous blog explained why 90% of value-based pricing and selling...

In B2B software, 90% of value-based pricing and selling is a hoax 

Salespeople in the B2B software world are often prodded to “sell on value.” In most cases—I’ll estimate 90%—they’re being asked...

Don’t grandfather when changing software pricing!

This widespread practice greatly increases pricing risk by giving away revenue  In this second blog in our series on the risks...

Risks of changing software pricing—what could go wrong? 

Pricing deployment risks range from wasting your time to crashing your business model  The truth is, despite the popularity of...

Growing software revenues and relationships in the rich ground of Market Fairness Pricing  

Increase the size of initial sales and ease of expansion sales  There are places in this country where the soil...

What’s the difference between value-based software pricing and needs-based software pricing? 

Which type of B2B software pricing strategy is more customer-centric, fair to buyers, and profitable for sellers?  Value-based pricing and...

Colossal Judgment Award Highlights Need for Ethical Competitive Intelligence 

A recent court decision in Virginia should serve as a wake-up call to software companies engaging in competitive intelligence gathering....

Getting Software Pricing Right in a Time of High Inflation 

You may have heard about this inflation thing lately. It's causing quite the dilemma for software companies.  Increasing software pricing...

How software pricing fluency affects sale closing and deal velocity

Is your sales team fluent in software pricing?   Two of my favorite stories, told to me by sales execs, demonstrate...

The Roles and Responsibilities of the Chief Monetization Officer 

Last year, we started banging the drum about the need for software companies to place a Chief Monetization Officer—we call...

Get out of Dodge!—time for software pricing to join the modern world

Market Fairness Pricing works better and increases value for both software buyers and sellers  As I discussed in a recent...

Software Pricing is the Wild Wild West

Both buyers and sellers are shooting themselves in the foot As software design and development has evolved into a highly...