Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
Price Perception B2B: Why Software Pricing Psychology Fails
TL;DR — What software buyers say about pricing rarely matches what their transaction data reveals. Psychological tactics borrowed from consumer...
Credit-Based Pricing for AI Software: The Six Fatal Flaws
TL;DR — Credit-based pricing isn’t the AI default — it’s the infrastructure default that application companies inherited without doing the...
Pricing to Value in B2B Software: The Operating Framework
Pricing to Value: The Operating Framework for B2B Software Monetization TL;DR Most “pricing to value” advice in B2B software stops...
The Value Metric Decision: How to Choose What You Charge For
TL;DR — The industry debates pricing models — subscription vs. usage-based vs. hybrid — when the real decision is the value metric:...
Why Willingness-to-Pay Surveys Fail B2B Software Companies
Why Willingness-to-Pay Surveys Fail B2B Software Companies TL;DR WTP surveys overestimate by up to 2x, can’t capture value buyers haven’t...
Why Value Based Pricing is an Emergent Phenomenon
TL;DR: The Ecosystem of ValueValue-based pricing in B2B software is not a standalone technique or a one-time project. Instead, it...
SaaS Pricing Models: 6 Strategies That Drive Revenue Growth
TL;DRThis is a practical guide to SaaS pricing models, including flat-rate, tiered, per-user, usage-based, freemium, and hybrid, showing when each...
Freemium SaaS: When and How to Use This Pricing Model
TL;DRFreemium SaaS can fuel rapid user acquisition, but success depends on designing free tiers that deliver real value while creating...
The Ultimate Guide to Enterprise SaaS Pricing Models
TL;DREnterprise customers need pricing architectures that handle complex procurement, multi-year agreements, and custom integrations—you can't just add higher tiers. These...
AI Monetization for B2B Software: Turning AI Investment Into Revenue
TL;DR Most B2B software companies are monetizing AI wrong — either giving it away to drive adoption or charging for...
When to Review Your B2B Pricing Strategies
TL;DR Most software companies wait too long to fix their B2B pricing strategies, missing early warning signs like inconsistent deal...
Value-Based Pricing Strategy: What It Actually Takes in B2B SaaS
TL;DR Most value-based pricing advice is borrowed from B2C markets and fails when applied to B2B SaaS pricing strategy —...
AI Software Pricing: What to Know If You Want to Get It Right
TL;DR—The industry frames AI software pricing as choosing between subscription, usage-based, tiered, hybrid, or enterprise models. These aren’t really models—they’re...
Generative AI (GenAI) Pricing Challenges
TL;DRSoftware companies are rushing to add AI features driven by hype rather than clear value propositions, similar to the Dot-Com...
B2B Pricing Software: What Actually Matters
TL;DR Most B2B pricing software solves the wrong problem. These tools automate quote generation, discount approvals, and reporting — the...