Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
PLG Pricing: Why Product-Led Growth Is Not a Monetization Strategy
TL;DR — Product-led growth is a channel strategy. It describes how customers find and adopt your product — but so...
Price Perception B2B: Why Software Pricing Psychology Fails
TL;DR — What software buyers say about pricing rarely matches what their transaction data reveals. Psychological tactics borrowed from consumer...
Credit-Based Pricing for AI Software: The Six Fatal Flaws
TL;DR — Credit-based pricing isn’t the AI default — it’s the infrastructure default that application companies inherited without doing the...
Pricing to Value in B2B Software: The Operating Framework
TL;DR Most “pricing to value” advice in B2B software stops at the slogan: charge what customers are willing to pay....
The Value Metric Decision: How to Choose What You Charge For
TL;DR — The industry debates pricing models — subscription vs. usage-based vs. hybrid — when the real decision is the value metric:...
Why Willingness-to-Pay Surveys Fail B2B Software Companies
Why Willingness-to-Pay Surveys Fail B2B Software Companies TL;DR WTP surveys overestimate by up to 2x, can’t capture value buyers haven’t...
Why Value Based Pricing is an Emergent Phenomenon
TL;DR: The Ecosystem of ValueValue-based pricing in B2B software is not a standalone technique or a one-time project. Instead, it...
SaaS Pricing Models: What Actually Works in B2B Software
TL;DR — Most SaaS pricing model comparisons list options like a menu: per-seat, usage-based, tiered, freemium. Pick one. The problem...
Freemium SaaS: When It Works, When It Doesn’t, and What Most Companies Get Wrong
TL;DR — Freemium sits across licensing, packaging, and pricing simultaneously: licensing (the value metric still applies — it’s just priced...
Enterprise SaaS Pricing: Models, Packaging & Deal Architecture
TL;DR — Enterprise customers don’t buy from a pricing page. They buy through procurement processes designed to compress your margins,...
AI Monetization for B2B Software: Turning AI Investment Into Revenue
TL;DR Most B2B software companies are monetizing AI wrong — either giving it away to drive adoption or charging for...
B2B Pricing Strategies: Why Most Companies Get the Sequence Wrong
TL;DR — Most B2B pricing strategy advice starts at the price level: what should we charge? The price is the...
Value-Based Pricing Strategy: What It Actually Takes in B2B SaaS
TL;DR Most value-based pricing advice is borrowed from B2C markets and fails when applied to B2B SaaS pricing strategy —...
AI Software Pricing: What to Know If You Want to Get It Right
TL;DR—The industry frames AI software pricing as choosing between subscription, usage-based, tiered, hybrid, or enterprise models. These aren’t really models—they’re...
Generative AI (GenAI) Pricing Challenges
TL;DRSoftware companies are rushing to add AI features driven by hype rather than clear value propositions, similar to the Dot-Com...