Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
B2B Pricing Software: What Actually Matters
TL;DR Most B2B pricing software solves the wrong problem. These tools automate quote generation, discount approvals, and reporting — the...
Software Monetization: What B2B Companies Get Wrong and How to Fix It
TL;DR — Most B2B software companies approach monetization by picking a pricing model — subscription, usage-based, hybrid — and bolting...
Behind the Scenes: The Inception Of LevelSetter, Our AI-Augmented B2B Pricing Platform
TL;DRLevelSetter emerged from Chris Mele's experience with pricing challenges in B2B software. Early encounter with costly rounding errors highlighted dangers...
Pricing Strategy Consulting for B2B Software: What Actually Works
TL;DR — Most pricing strategy consulting engagements follow the same script: the firm runs a willingness-to-pay survey, builds a spreadsheet,...
AI-Driven Pricing vs. AI-Augmented B2B Pricing — Why Human Expertise Still Matters
TL;DRAI-driven pricing automates decisions completely, while AI-augmented pricing combines algorithmic power with human strategic oversight for better B2B results. Artificial...
From Services to Software—and Back Again: Navigating the New B2B Consulting-Software Convergence
TL;DRThe lines between B2B consulting and software companies are blurring as firms productize expertise into AI-powered platforms while software companies...
Avoid Win-Lose Deals: Sales Compensation Pitfalls in New Pricing Strategies
TL;DRSoftware companies transitioning to new pricing models like usage-based pricing must align sales compensation structures to avoid conflicts. Misaligned incentives...
The Dangers of Situational Pricing in Software Sales: Why Transparency Matters
TL;DRSituational pricing charges different prices for identical products based on customer vulnerability, damaging trust and long-term relationships in software sales....
AI Deep Dive: Risks of Downplaying Your Hallucination Rates
Listen Now TL;DRAI companies face legal accountability for misrepresenting hallucination rates, as demonstrated by Texas AG action against Pieces for...
Why Software Companies Should Stop Using Content Frameworks for Pricing
To read the original Forbes article, click here. If you've ever used a marketing content framework like buying personas to...
Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
To read the original Forbes article, click here. Software executives often make the mistake of ignoring historical pricing and transaction...
Improvising Pricing Is A Losing Game
To read the original Forbes article, click here. Forbes: The Dangers of Winging It In Software Pricing Software leaders and...
Willingness to Pay, The Biggest Contributor
To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...
Willingness to Pay, It’s More Complicated
TL;DRAsking customers about willingness to pay produces inaccurate results because software is an experienced good that customers can't properly evaluate...
SaaS Pricing: Ditching the Smoke & Mirrors
To read the original Forbes article, click here. Forbes: To Fix The Broken State Of Software Pricing, The Industry Must...