Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
Reimagining the B2B Software RFP on Art of Procurement Podcast
Nothing much has changed in the world of RFPs in 2023. Ask 10 software executives how they feel about RFPs...
SPP’s Chris Mele featured on Better Done Than Perfect Podcast
Sales teams face significant challenges that are often underestimated. Executive management prioritizes a tough stance on pricing, but frequently overlooks...
SaaS Pricing Best Practices: List price or net price, which is more important?
TL;DRThis article explains that both list price and net price matter—and that transparency in their relationship is the real lever...
Pricing B2B Software: Why the Right Model Sells Itself
TL;DR:This article explains that when you get pricing B2B software right - via an optimal, value-based model and transparent discount...
Three more B2B SaaS Pricing Errors – and how to avoid them
TL;DRPricing tiers create arbitrary customer groupings that mislead strategic decisions—customers in the same tier often have nothing in common except...
The worst B2B SaaS pricing errors – and how to avoid them
TL;DRCopying competitor pricing is the worst mistake you can make because you're borrowing decisions made for their specific customer mix...
Why Continuous Monetization is so Vital to the Future of your Software Company
TL;DRSoftware companies must continuously align pricing with evolving product value rather than believing customers deserve all new features for their...
How software pricing facilitates value-based selling
TL;DRThis article shows how B2B software companies can make value-based selling actually work by designing monetization up front - simplified...
Is premium pricing a good strategy for B2B software?
TL;DRPremium pricing can work for B2B software - but only when the product truly delivers premium value. Many companies fail...
Is Value-Based Pricing Hurting Your B2B Software Value?
TL;DRThis article challenges the blind adoption of value-based pricing in B2B software, explaining why B2C-style models often fail when value...
In B2B software, 90% of value-based pricing and selling is a hoax
TL;DRMost B2B software value-based pricing attempts fail because companies use B2C techniques inappropriately and start with poorly conceived pricing models....
Don’t use grandfathered pricing tactics!
TL;DRGrandfathered pricing (letting existing customers keep outdated prices) might seem like a goodwill gesture, but it actually destroys long-term revenue....
Software Pricing Risk: What Could Go Wrong With Changes
TL;DRChanging software pricing can backfire without control over discounting, clear visibility into net prices, and sales alignment - this article...
Growing software revenues and relationships in the rich ground of Market Fairness Pricing
Increase the size of initial sales and ease of expansion sales TL;DRMarket Fairness Pricing creates fertile ground for revenue growth...
What’s the difference between value-based software pricing and needs-based software pricing?
Which type of B2B software pricing strategy is more customer-centric, fair to buyers, and profitable for sellers? TL;DRValue-based and needs-based...