Check Out Our Forbes Article
Willingness to Pay: It's More Complicated Than You Think

Author Image

Chris Mele

Chris is Managing Partner for Software Pricing Partners, where he and his team have launched some of the software industry’s most transformative monetization strategies. As a former software company founder and leader, Chris focuses on the impact effective licensing, packaging and pricing strategies can make on the most essential software company metrics: revenue, profit and valuation. Under his leadership, Software Pricing Partners has become an influential voice for growth-oriented software companies both large and small.

Latest Resources

Product Led Growth: What No One Tells You About That You Really Need to Know

One of the best things about the software industry is its unwavering belief that there is always a better way. ...

Want a Higher Valuation for Your Software Company? Fix Your Pricing Model.

For most software executives, the ultimate SaaS business barometer is their company’s valuation. It drives decisions on corporate strategy, product...

Don’t Neglect Sales When Re-Engineering Your Pricing Strategy

I heard a story recently about a teenager who drove his father’s new Lamborghini and quickly wrecked it into a row of trees on the side of the road....

Why Investors are Starting to Pay More Attention to Pricing Data

The software trade has always been central to the institutional investment world. Silicon Valley and its subsequent lookalikes were literally...

To Improve Pricing, Software Companies Must Get Serious About Competitive Intelligence

Soon it will be football season and millions of Americans will dedicate considerable energy to their favorite obsession. Meanwhile, the...

Should you display pricing on your website and how much detail should you provide?

One of the livelier debates among software companies is how much pricing detail should be displayed on their website or...

How to Utilize Programmatic Pricing when Selling Software to Procurement

If you sell your product to other businesses or government, you’ve undoubtedly encountered the challenge of the Procurement Department.  When Procurement gets involved, whether to negotiate a purchase...

It’s Wise to Question the Big Assumption about Consumption Pricing

Consumption pricing–a licensing model where software is sold based on use (actual traffic, transactions, etc.) rather than a fixed fee–is...

An Introduction to Successful Software Pricing

Of the many questions software executives must answer, those concerning software pricing may have the most significant impact on their company’s overall success. Pricing has a...

The Fundamentals of Effective Software Discounting

The importance of discounting to a software company can hardly be overstated, as the difference between the right and wrong...

Bye Bye Beta: A Better Way to Think About Early-Phase Software

Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My...

Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning

For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...

Your SaaS Investors May Soon Demand a Chief Monetization Officer

The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies...

SaaS Pricing Strategies-the Fallacy and Fix for Land and Expand

The sales strategy of “Land and Expand” is common among software companies.  So common, in fact, that it might be...

The Secret Dangers of Competitive Intelligence Gathering

Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...