Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
An Introduction to Successful Software Pricing
TL;DRSoftware pricing decisions have the most significant impact on company success, affecting customer acquisition, growth, product development, and profitability. Yet...
The Fundamentals of Effective Software Discounting
TL;DREffective software discounting requires systematic, strategic approaches with clear boundaries rather than ad-hoc decisions to maximize revenue impact. The importance...
Bye Bye Beta: A Better Way to Think About Early-Phase Software
TL;DRStop using the term 'beta' for early-phase software to accelerate the transition from free trials to revenue-generating customers. Recently, I...
Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
TL;DR2020's disruption created boom or bust outcomes for software companies, making strategic pricing adjustments essential for successful 2021 planning. For...
Your SaaS Investors May Soon Demand a Chief Monetization Officer
The Importance Of A Chief Monetization Officer TL;DRSoftware companies need dedicated Chief Monetization Officers to manage increasingly complex revenue models...
SaaS Pricing Strategies-the Fallacy and Fix for Land and Expand
TL;DRTraditional 'Land and Expand' often fails to deliver promised growth; 'Expand and Land' makes customer growth easier by removing barriers...
The Secret Dangers of Competitive Intelligence Gathering
TL;DRCompetitive intelligence gathering has beneficial strategic uses but poses risks, as demonstrated by a tradeshow experience where a competitor successfully...
Pandemic Pricing Blunders: Avoid the Cliff
TL;DRSoftware companies that continued charging full price during the pandemic while reducing service or facing customer usage drops failed their...
Meet Your New Best Friend In a Post-Pandemic World: The CMzO
TL;DRSoftware companies need a Chief Monetization Officer (CMzO) to handle the increased complexity of SaaS monetization and investor scrutiny. We...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
5 Signs Your Pricing Strategy Isn’t Working
TL;DREffective pricing strategy directly impacts customer acquisition, retention, and revenue growth. Common signs of pricing problems include inconsistent customer pricing...
How to Price Software – an Introduction
TL;DRSoftware pricing is challenging but essential. Done well, it leads to better compensation and business success. Figuring out how to...
Are Your Customers too Smart for Your Land & Expand Strategy?
TL;DRLand and expand should be natural but often fails because expansion problems exist in customers' minds, not reality. The expand...
Lost in the weeds of getting paid fairly for your software?
TL;DRSoftware companies struggle to get paid fairly for their value, often over-analyzing strategies until management becomes paralyzed. Like Italian vineyards,...