Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
How Your Competitors’ Customers Can Help Guide Your Software Pricing Strategy
Even though Innovation is the lifeblood of software development, it’s rare for any software product to be unique enough to...
On-Premise to Cloud Transition
TL;DRTransitioning from on-premise to cloud requires careful planning to avoid customer defections and revenue drops during the migration. Transitioning a...
5 Things You Need to Know About Competitors That You Can’t Learn on Their Websites
TL;DRCompetitor websites provide basic pricing and product information, but represent only a fraction of the strategic knowledge needed for effective...
3 Discounting Approaches That Slow SaaS Growth
TL;DRSaaS discounting is a necessity, but poor execution leads to revenue leakage and eroded buyer trust. This article explores how...
SaaS Pricing Fairness: The Critical Contribution to Software Success
TL;DRMarket Fairness principle states customers buying identical products should pay the same price to maintain credibility and revenue. If you...
4 Tips for a Successful Beta Test
TL;DRHeavy discounting or free beta software can establish dangerously low value expectations and create internal pricing perception problems. Strategic beta...
An Interview with Data Anthropologist Peter Huber About Value-Based Pricing
TL;DRSoftware companies struggle with value-based pricing due to historical cost models and arbitrary founder decisions. Success requires intimate understanding of...
Role of License and Entitlement Management in Monetization
**TL;DR** License management and entitlement management serve different but complementary functions in software monetization. License management tracks how much software...
Subscription Business Models: Quick Repackaging Tips
Software pricing and packaging are often viewed as long-term tools. So, in times when your subscription business model needs action now —...
Software Monetization, Change and Insanity
The classic definition of insanity is doing the same thing and expecting different results. What REALLY drove us crazy was doing the...
Software Monetization: Microsoft’s New License Metric
For years, Microsoft has done enterprise licensing for some of their products on a per-device basis (versus per-user for desktop...
Software Pricing Strategy: Learn From Other Industries
An ad for a 24 pages/minute laser printer priced at $55 caught my eye the other day. It made me...
Pricing Process and GM’s Software Recall
General Motors recently recalled 474,000 vehicles, many of which are being returned to dealers so they can “recalibrate the software”....
SaaS Revenue Strategies: Top Ten Growth Strategies
TL;DRTransform your revenue funnel into an hourglass by accelerating customer time-to-value, using customer success to drive growth. One of my...
Why Pricing Models Often Miss the Boat
TL;DRPricing models quickly become outdated because software capabilities evolve faster than the pricing structures designed to capture their value. These...