Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
Colossal Judgment Award Highlights Need for Ethical Competitive Intelligence
TL;DRPegasystems faced a $2.036 billion judgment for trade secrets theft, highlighting the critical need for software companies to ensure ethical...
Getting Software Pricing Right in a Time of High Inflation
TL;DRUnlike other industries, software companies can't use raw material costs to justify price increases during inflation periods. You may have...
How software pricing fluency affects sale closing and deal velocity
Is your sales team fluent in software pricing? TL;DRSales teams that can fluently explain and defend their software pricing on...
Get out of Dodge!—time for software pricing to join the modern world
Market Fairness Pricing works better and increases value for both software buyers and sellers TL;DRB2B software pricing remains unsophisticated compared...
Software Pricing is the Wild Wild West
Both buyers and sellers are shooting themselves in the foot TL;DRSoftware pricing remains chaotic despite sophisticated development processes. Companies rely...
Product Led Growth: What No One Tells You About That You Really Need to Know
TL;DRProduct-Led Growth isn't universally applicable despite success stories like Slack and Zoom. Companies must understand PLG's potential dark side and...
Want a Higher Valuation for Your Software Company? Fix Your Pricing Model.
TL;DRSaaS companies achieve higher valuations through recurring revenue and rapid growth enabled by subscription pricing models. Software companies can leverage...
Don’t Neglect Sales When Re-Engineering Your Pricing Strategy
TL;DREven well-engineered pricing strategies can fail spectacularly if sales teams aren't properly prepared to execute them effectively. I heard a story recently...
How the Use of Pricing Data is Widening the Lead for High Performing Software Companies
TL;DRHigh-performing software companies are leveraging sophisticated pricing data and analytics to optimize strategies and separate themselves from competitors, similar to...
Why Investors are Starting to Pay More Attention to Pricing Data
TL;DRSophisticated investors now evaluate pricing data as a key factor when assessing software investment opportunities and valuations. The software trade...
The Critical—But Until Now Under-Recognized—Importance of Data in Software Pricing Strategy
TL;DRLike baseball's Moneyball revolution, software companies are transforming pricing from intuition-based to data-driven strategies with impressive results. If you’re a...
To Improve Pricing, Software Companies Must Get Serious About Competitive Intelligence
TL;DRSoftware companies need systematic competitive intelligence gathering, like sports teams do, to improve their pricing strategies and win market battles....
Should you display pricing on your website and how much detail should you provide?
TL;DRSoftware companies debate whether to display pricing on websites, with arguments for transparency versus forcing prospect inquiries to filter leads...
How to Utilize Programmatic Pricing when Selling Software to Procurement
TL;DRProcurement departments focus on cost reduction, but strategic programmatic pricing can help software companies compete on value, not just price....
It’s Wise to Question the Big Assumption about Consumption Pricing
TL;DRDespite headlines declaring consumption pricing the future, companies should carefully question whether usage-based models truly fit their business. Consumption pricing–a...