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Walker White, former President of BDNA, discusses challenges that executives face in getting sales teams to adopt a new pricing strategy, and tips for getting […]

Walker White, former President of BDNA, discusses the downsides of a willingness-to-pay approach to pricing and why it doesn’t work in a B2B setting.

In this video, we talk about OSISoft learning with Software Pricing Partners.

Sagar Thakur of OSISoft discusses the structure, vision, and tools that Software Pricing Partners brought to their pricing engagement.