Lisa Furby

Lisa is a former VP Marketing for an award-winning SaaS company and market research expert.

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Latest Resources

SPP’s Chris Mele featured on SaaS Story in the Making Podcast

Here’s a common and costly mistake software companies make. They...

Chris Mele explores consumption pricing strategies on Metrics That Measure Up Podcast

In a recent article explaining the use of consumption pricing...

Competitive Intelligence in Software

Competitive intelligence (CI) is a vital input for effective pricing...

SPP’s Chris Mele featured on Art of Procurement Podcast

Ask 10 software executives how they feel about RFPs and...

Is an RFP a Good Way to Choose a Pricing Consultant?

Software execs dread the time it takes to respond to RFPs...

Video: The Need for a Disciplined Approach to Software Discounting

https://vimeo.com/301285014 Transcript of Chris Mele's talk: There are a lot...

Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing

https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into...

Video: Identifying Negative Ripple Effects Before Tweaking Software Pricing

https://vimeo.com/301285199 Transcript of Chris Mele's talk: A Company, you know,...

Video: The Risk of Waiting to Fix Sub-Optimized Pricing

https://vimeo.com/301285356 Transcript of Chris Mele's talk: One of the fundamental...