Lisa Furby
Lisa is a former VP Marketing for an award-winning SaaS company and market research expert.
Latest Resources
SPP’s Chris Mele featured on SaaS Story in the Making Podcast
Here’s a common and costly mistake software companies make. They spend enormous time and resources planning and building their solution...
Chris Mele explores consumption pricing strategies on Metrics That Measure Up Podcast
In a recent article explaining the use of consumption pricing as a pricing strategy, we mentioned the increased attention being...
Competitive Intelligence in Software
Competitive intelligence (CI) is a vital input for effective pricing design. But too often, CI is conducted unethically, exposing the...
SPP’s Chris Mele featured on Art of Procurement Podcast
Ask 10 software executives how they feel about RFPs and you’ll likely get 10 bitter answers back. By and large,...
Is an RFP a Good Way to Choose a Pricing Consultant?
Software execs dread the time it takes to respond to RFPs (Request for Proposal), the limits placed on them to gather...
Video: The Need for a Disciplined Approach to Software Discounting
https://vimeo.com/301285014 Transcript of Chris Mele's talk: There are a lot of really interesting symptoms that occur when there is a...
Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing
https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into a software company, there’s a couple of areas that you...
Video: Identifying Negative Ripple Effects Before Tweaking Software Pricing
https://vimeo.com/301285199 Transcript of Chris Mele's talk: A Company, you know, starts as a bit like a gang on the run....
Video: The Risk of Waiting to Fix Sub-Optimized Pricing
https://vimeo.com/301285356 Transcript of Chris Mele's talk: One of the fundamental differences between a software company and, let's say, a manufacturing...