Lisa Furby
Lisa is a former VP Marketing for an award-winning SaaS company and market research expert.
Latest Resources
SPP’s Chris Mele featured on SaaS Story in the Making Podcast
Here’s a common and costly mistake software companies make. They...
Chris Mele explores consumption pricing strategies on Metrics That Measure Up Podcast
In a recent article explaining the use of consumption pricing...
Competitive Intelligence in Software
Competitive intelligence (CI) is a vital input for effective pricing...
SPP’s Chris Mele featured on Art of Procurement Podcast
Ask 10 software executives how they feel about RFPs and...
Is an RFP a Good Way to Choose a Pricing Consultant?
Software execs dread the time it takes to respond to RFPs...
Video: The Need for a Disciplined Approach to Software Discounting
https://vimeo.com/301285014 Transcript of Chris Mele's talk: There are a lot...
Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing
https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into...
Video: Identifying Negative Ripple Effects Before Tweaking Software Pricing
https://vimeo.com/301285199 Transcript of Chris Mele's talk: A Company, you know,...
Video: The Risk of Waiting to Fix Sub-Optimized Pricing
https://vimeo.com/301285356 Transcript of Chris Mele's talk: One of the fundamental...