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For most software executives, the ultimate SaaS business barometer is their company’s valuation. It drives decisions on corporate strategy, product development, brand positioning, hiring, investment, […]
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In a recent article explaining the use of consumption pricing as a pricing strategy, we mentioned the increased attention being given to Consumption Pricing—a licensing […]
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I heard a story recently about a teenager who drove his father’s new Lamborghini and quickly wrecked it into a row of trees on the side of the road. Thankfully, the only injury was […]
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Competitive intelligence (CI) is a vital input for effective pricing design. But too often, CI is conducted unethically, exposing the software company to risks that […]
Read Full Article >>Download Ethical Competitive Intelligence in Software DOWNLOAD NOW Preview modal- Download Now Fill out the form to instantly download our FREE Ethical Competitive Intelligence in […]
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Learn how to lower your risk, improve your results and avoid being part of an industry-wide problem. Download the pdf here.
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Ask 10 software executives how they feel about RFPs and you’ll likely get 10 bitter answers back. By and large, software sellers perceive the typical […]
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A decade and a half ago, Clive Humby, a British mathematician and data scientist, coined the phrase “data is the new oil”, and it’s been […]
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Episode 418: A Sales Perspective on Software Pricing and the RFP Process (Part 1 of 2)
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The software trade has always been central to the institutional investment world. Silicon Valley and its subsequent lookalikes were literally built to capitalize on the […]
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