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Because there is a limited amount of customers in every market, the earlier pricing is properly addressed in a software product’s life-cycle, the better.
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We won’t lie and tell you software pricing is easy and painless. It isn’t. … But easy or hard, software pricing has to be done if you want to get paid.
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The land part of your land & expand strategy ought to be a no-brainer for customers. So why is it most software companies land…and fail to expand?
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Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely over-analyze and over-think their strategies and tactics until executive management is paralyzed into inaction.
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Protecting legacy revenues is of utmost important for software companies moving to the cloud from on-prem solutions.
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What you really need to know about your competitors’ pricing strategies aren’t found on their websites.
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Learn why not discounting, as well as unstructured discounting, can hurt the growth of your SaaS company.
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Take this 5 minute test to determine if you really have a software pricing problem.
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A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
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