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Ignoring historical prices can lead legacy customers to churn because they see your exciting new future as unaffordable.
Read Full Article >>Other Related Resources The right pricing strategy can be the difference between success or failure. Together, we’ll craft a strategy to help you out-analyze, out-think, […]
Read Full Article >>Other Related Resources The right pricing strategy can be the difference between success or failure. Together, we’ll craft a strategy to help you out-analyze, out-think, […]
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Improvise pricing can lead to a series of cascading consequences that can ultimately cause a software company to fold.
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The largest terminating factor in willingness to pay is not the customer: it’s the salesperson.
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The complicated nature of willingness to pay (WTP) for B2B software companies and the dangers of Van Westendorp (PSM)
Read Full Article >>Thank You For Taking The Next Step Towards Your Goal! Here’s what happens next Your Levelsetter® environment is being provisioned. After it is completed, the […]
Read Full Article >>Introducing Levelsetter ® The first continuous monetization solution that designs, operationalizes, and monitors pricing to maximize profitable growth REQUEST FREE TRIAL It Just Got a […]
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When a private equity firm purchases a software company, customers often worry they’ll have to pay more for the same software.
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The software industry’s legacy pricing game is rigged. The current system breeds distrust, slows down sales, and hinders true value recognition. Instead, in this article we urge a shift towards transparency.
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