Other Related Resources
The right pricing strategy can be the difference between success or failure. Together, we'll craft a strategy to help you out-analyze, out-think, and out-execute your competitors. Click on one of the following resources for some additional insights.
Forbes: In Software, Decoupling Pricing From The Product Life Cycle Is A Losing Strategy
Decoupling pricing from the product life cycle is illogical. Product development coupled with thoughtful pricing makes profitable software companies.
Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
Ignoring historical prices can lead legacy customers to churn because they see your exciting new future as unaffordable.
Improvising Pricing Is A Losing Game
Improvise pricing can lead to a series of cascading consequences that can ultimately cause a software company to fold.
Willingness to Pay, The Biggest Contributor
The largest terminating factor in willingness to pay is not the customer: it’s the salesperson.
Willingness to Pay, It’s More Complicated
The complicated nature of willingness to pay (WTP) for B2B software companies and the dangers of Van Westendorp (PSM)
Forbes: Private Equity Playbook Often Misses the Pricing Mark with Software Acquisitions
When a private equity firm purchases a software company, customers often worry they’ll have to pay more for the same...
SaaS Pricing: Ditching the Smoke & Mirrors
The software industry’s legacy pricing game is rigged. The current system breeds distrust, slows down sales, and hinders true value...
Forbes: Amid Turmoil, Software Leaders Must Rethink Their Pricing Assumptions
In times of turmoil, customer behaviors change. This creates an ideal moment to revalidate your pricing assumptions.
Forbes: How Pricing Affects Selling Strategies
Seemingly innocuous decisions on pricing your software can lead to difficult situations for sellers and buyers.