Today’s software industry is intensifying its focus on Pricing as a key performance driver, thanks to a deepening grasp of SaaS business models and the advent of powerful new data tools. Our blog will help you keep pace by delivering provocative and applicable software pricing insight directly to you. Whether you’re part of a startup or an executive at an established software enterprise, you’ll enjoy and gain value from some of the industry’s best pricing thinkers.
- Understand software monetization fundamentals
- Apply both simple and advanced pricing strategies to your situation
- Avoid common software pricing mistakes
- Learn how better pricing structure can drive immediate profitability gains
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Great content devoted exclusively to software pricing topics.
Other Related Resources
The right pricing strategy can be the difference between success or failure. Together, we'll craft a strategy to help you out-analyze, out-think, and out-execute your competitors. Click on one of the following resources for some additional insights.
Why Software Companies Should Stop Using Content Frameworks for Pricing
Learn why using buyer personas to develop pricing can lead to complexity and ineffective pricing strategies.
Forbes: Why Some Software Companies Are Unknowingly Pricing Their Solutions Like 1980’s Manufacturers
Why tiered pricing is losing you money.
Forbes: In Software, Decoupling Pricing From The Product Life Cycle Is A Losing Strategy
Decoupling pricing from the product life cycle is illogical. Product development coupled with thoughtful pricing makes profitable software companies.
Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
Ignoring historical prices can lead legacy customers to churn because they see your exciting new future as unaffordable.
Improvising Pricing Is A Losing Game
Improvise pricing can lead to a series of cascading consequences that can ultimately cause a software company to fold.
Willingness to Pay, The Biggest Contributor
The largest terminating factor in willingness to pay is not the customer: it’s the salesperson.
Willingness to Pay, It’s More Complicated
The complicated nature of willingness to pay (WTP) for B2B software companies and the dangers of Van Westendorp (PSM)
Forbes: Private Equity Playbook Often Misses the Pricing Mark with Software Acquisitions
When a private equity firm purchases a software company, customers often worry they’ll have to pay more for the same...
SaaS Pricing: Ditching the Smoke & Mirrors
The software industry’s legacy pricing game is rigged. The current system breeds distrust, slows down sales, and hinders true value...