Meet Your New Best Friend In a Post-Pandemic World: The CMzO
We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
5 Signs Your Pricing Strategy Isn’t Working
Our company is built on the premise that an effective pricing strategy is a software company’s single most influential variable...
Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing
https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into a software company, there’s a couple of areas that you...
How to Price Software – an Introduction
Figuring out how to price your software is often considered the root canal of business. Both procedures are painful and...
Are Your Customers too Smart for Your Land & Expand Strategy?
The expand part of your land & expand strategy ought to be a no-brainer for customers. Buying more software licenses...
Lost in the weeds of getting paid fairly for your software?
Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely...
How Your Competitors’ Customers Can Help Guide Your Software Pricing Strategy
Even though Innovation is the lifeblood of software development, it’s rare for any software product to be unique enough to...
On-Premise to Cloud Transition
Transitioning a software product from on-prem to cloud-based can be like letting go of the life raft in the middle...
5 Things You Need to Know About Competitors That You Can’t Learn on Their Websites
Like most software companies, you probably start your competitive intelligence (CI) efforts by looking at competitors’ websites. They are the natural place...
3 Discounting Approaches That Slow SaaS Growth
For those who sell software, discounting is a fact of life. That’s particularly true for SaaS companies selling to businesses,...
Uncover What’s Holding Up Your Revenue Growth
Like most business leaders, software executives tend to fixate on growing their revenues. Maybe even more than most since, in...
SaaS Pricing Fairness: The Critical Contribution to Software Success
If you purchased a product that was the same as your neighbor’s–with the same configuration–would you expect to pay about...
An Interview with Data Anthropologist Peter Huber About Value-Based Pricing
If you're like most software companies, you probably have challenges getting paid for the value you deliver. Historically, pricing may...
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