Generative AI (GenAI) Pricing Challenges
In the late 1990s, I attended a meeting with a startup healthcare software company that had built an impressive solution...
5 Signs Your Pricing Strategy Isn’t Working
Our company is built on the premise that an effective pricing strategy is a software company’s single most influential variable...
Software Pricing Strategies: Evaluating, Discounting, & Adjusting
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3 B2B Software Pricing Myths In A B2C World
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How To Think Strategically (Without A Consultant)
The best way to find the sweet spot for pricing is to not focus on pricing. Whether you're on a...
How to Price Software – an Introduction
Figuring out how to price your software is often considered the root canal of business. Both procedures are painful and...