Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
To read the original Forbes article, click here. Software executives often make the mistake of ignoring historical pricing and transaction...
Willingness to Pay, The Biggest Contributor
To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...
Forbes: Private Equity Playbook Often Misses the Pricing Mark with Software Acquisitions
To read the original Forbes article, click here. How The Traditional PE Pricing Playbook Can Alienate Customers The typical private...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Role of License and Entitlement Management in Monetization
We’ve been long-time advocates for monitoring or controlling access and use of software because, to paraphrase Intel’s Andy Grove, “You...
Subscription Business Models: Quick Repackaging Tips
Software pricing and packaging are often viewed as long-term tools. So, in times when your subscription business model needs action now —...
The Case for Agile Pricing Processes
Customer acceptance of new product capabilities is higher when products are developed using agile development methodologies. One reason for this...
Software Monetization, Change and Insanity
The classic definition of insanity is doing the same thing and expecting different results. What REALLY drove us crazy was doing the...
Software Monetization: Microsoft’s New License Metric
For years, Microsoft has done enterprise licensing for some of their products on a per-device basis (versus per-user for desktop...
Software Pricing Strategy: Learn From Other Industries
An ad for a 24 pages/minute laser printer priced at $55 caught my eye the other day. It made me...
Pricing Process and GM’s Software Recall
General Motors recently recalled 474,000 vehicles, many of which are being returned to dealers so they can “recalibrate the software”....
SaaS Revenue Strategies: Top Ten Growth Strategies
One of my favorite presentations from the 2014 SIIA conference was by Nick Mehta (@nrmehta) on turning your revenue funnel into an...
Why Pricing Models Often Miss the Boat
These days, it seems like most software companies are focused on their pricing model because they are unhappy with their...
Sources of Pricing Pressure
If you haven’t heard of Sandhill.com or the Sandhill Group, you have now. Sandhill.com is a site dedicated to providing...
Climbing Through Your SaaS Sales Attic
A few years ago I needed something from my parent’s house, and my Dad told me I could find it...