Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
To read the original Forbes article, click here. Software executives often make the mistake of ignoring historical pricing and transaction...
Willingness to Pay, The Biggest Contributor
To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...
The Fundamentals of Effective Software Discounting
The importance of discounting to a software company can hardly be overstated, as the difference between the right and wrong...
Video: The Need for a Disciplined Approach to Software Discounting
https://vimeo.com/301285014 Transcript of Chris Mele's talk: There are a lot of really interesting symptoms that occur when there is a...
Video: Why Investors in Software Companies Should Pay Closer Attention to Pricing
https://vimeo.com/301284551 Transcript of Chris Mele’s talk: As an investor into a software company, there’s a couple of areas that you...
3 Discounting Approaches That Slow SaaS Growth
For those who sell software, discounting is a fact of life. That’s particularly true for SaaS companies selling to businesses,...