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A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
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We interviewed Dr. Peter Huber on how software companies should approach the problem of understanding the value they deliver to their customers.
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To stimulate sales in a slow market without the baggage of long-term liabilities, here’s a thought: Give your sales team the freedom to negotiate packaging options, just like they have the freedom to negotiate discounts.
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Customer acceptance of new software product capabilities is higher when products are developed using agile development methodologies. Are both your pricing and development processes effectively coupled together?
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Learn how to make sure your software monetization approach addresses the potential impact of ongoing software changes that can impact other systems.
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Microsoft’s licensing shift provides lessons about doing effective software monetization, the first of which is always start with the customer.
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Other industries can give software companies powerful insights into software pricing strategies.
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General Motors recently recalled 474,000 vehicles, many of which are being returned to dealers so they can “recalibrate the software”. I wonder if they factored that into their pricing process.
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Nick Mehta, CEO of Gainsight, talks at SIIA’s Maximize conference in 2014 about why software companies should accelerate their customers’ time to value.
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