Don’t use grandfathered pricing tactics!
TL;DRGrandfathered pricing (letting existing customers keep outdated prices) might seem like a goodwill gesture, but it actually destroys long-term revenue....
Software Pricing Risk: What Could Go Wrong With Changes
TL;DRChanging software pricing can backfire without control over discounting, clear visibility into net prices, and sales alignment - this article...
Getting Software Pricing Right in a Time of High Inflation
You may have heard about this inflation thing lately. It's causing quite the dilemma for software companies. Increasing software pricing...
Video: Identifying Negative Ripple Effects Before Tweaking Software Pricing
https://vimeo.com/301285199 Transcript of Chris Mele's talk: A Company, you know, starts as a bit like a gang on the run....
Video: The Risk of Waiting to Fix Sub-Optimized Pricing
https://vimeo.com/301285356 Transcript of Chris Mele's talk: One of the fundamental differences between a software company and, let's say, a manufacturing...