Forbes: In Software, Decoupling Pricing From The Product Life Cycle Is A Losing Strategy
To read the original Forbes article, click here. At many software companies, there’s a puzzling paradox: Executives and their teams...
SPP’s Chris Mele featured on Better Done Than Perfect Podcast
Sales teams face significant challenges that are often underestimated. Executive management prioritizes a tough stance on pricing, but frequently overlooks...
Bye Bye Beta: A Better Way to Think About Early-Phase Software
Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My...
4 Tips for a Successful Beta Test
For most software entrepreneurs the beta phase is full of excitement and potential. A chance to battle test their concept, work...