How the Use of Pricing Data is Widening the Lead for High Performing Software Companies
A decade and a half ago, Clive Humby, a British mathematician and data scientist, coined the phrase “data is the...
The Critical—But Until Now Under-Recognized—Importance of Data in Software Pricing Strategy
If you’re a sports fan, you are probably familiar with “Moneyball”, the story of baseball’s small-market Oakland A’s successfully deploying...