Free Resources

Free tip tricks, and, strategies to help you out-perform your competitors and gain the edge you need.

B2B Software, Discounting, SaaS

The Dangers of Situational Pricing in Software Sales: Why Transparency Matters

To read the original Forbes article, click here. What is Situational Pricing? Situational pricing is the controversial practice of charging...

How Software Leaders Can Price for Simplicity And Profitable Growth

To read the original Forbes article, click here. You can read part one of the discussion on the inherent dangers...

Why Software Companies Should Stop Using Content Frameworks for Pricing

To read the original Forbes article, click here. If you've ever used a marketing content framework like buying personas to...

Forbes: Why Some Software Companies Are Unknowingly Pricing Their Solutions Like 1980’s Manufacturers

To read the original Forbes article, click here. When it comes to software pricing, it turns out most software companies...

Forbes: In Software, Decoupling Pricing From The Product Life Cycle Is A Losing Strategy

To read the original Forbes article, click here. At many software companies, there’s a puzzling paradox: Executives and their teams...

Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project

To read the original Forbes article, click here. Software executives often make the mistake of ignoring historical pricing and transaction...

Improvising Pricing Is A Losing Game

To read the original Forbes article, click here. Forbes: The Dangers of Winging It In Software Pricing Software leaders and...

Willingness to Pay, The Biggest Contributor

To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...

Willingness to Pay, It’s More Complicated

To read the original Forbes article, click here. Forbes: To Land On The Right Pricing, Software Leaders Must Look Not...

Forbes: Private Equity Playbook Often Misses the Pricing Mark with Software Acquisitions

To read the original Forbes article, click here. How The Traditional PE Pricing Playbook Can Alienate Customers The typical private...

SaaS Pricing: Ditching the Smoke & Mirrors

To read the original Forbes article, click here. Forbes: To Fix The Broken State Of Software Pricing, The Industry Must...

Forbes: Amid Turmoil, Software Leaders Must Rethink Their Pricing Assumptions

To read the original Forbes article, click here. SaaS Pricing: Validating Your Assumptions In times of turmoil, many of the...

Forbes: How Pricing Affects Selling Strategies

To read the original Forbes article, click here. “How many model runs do you plan on using this year for...

Forbes: What Software Companies Get Wrong About Pricing

To read the original Forbes article, click here. B2B Pricing is a Science Imagine this: Tanya and Tessa are trying...

SaaS Pricing Best Practices: List price or net price, which is more important?

SaaS pricing power comes from the relationship between list and net Is list price or net price more important in...

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