Generative AI (GenAI) Pricing Challenges
In the late 1990s, I attended a meeting with a startup healthcare software company that had built an impressive solution...
Software Monetization: A Complete Guide to Revenue Models
Your software monetization strategy determines whether your B2B SaaS company captures maximum value from every customer interaction or leaves millions...
Behind the Scenes: The Inception Of LevelSetter, Our AI-Augmented B2B Pricing Platform
In 2014, I was hot off the back of my own startup. On a drive down to Charlotte to interview...
Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
To read the original Forbes article, click here. Software executives often make the mistake of ignoring historical pricing and transaction...
Willingness to Pay, The Biggest Contributor
To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...