Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
The Fundamentals of Effective Software Discounting
The importance of discounting to a software company can hardly be overstated, as the difference between the right and wrong...
Bye Bye Beta: A Better Way to Think About Early-Phase Software
Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My...
Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...
Your SaaS Investors May Soon Demand a Chief Monetization Officer
The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies...
SaaS Pricing Strategies-the Fallacy and Fix for Land and Expand
The sales strategy of “Land and Expand” is common among software companies. So common, in fact, that it might be...
The Secret Dangers of Competitive Intelligence Gathering
Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest...
Pandemic Pricing Blunders: Avoid the Cliff
It’s been said that you learn the true character of a person by how they respond to adversity. That applies...
Meet Your New Best Friend In a Post-Pandemic World: The CMzO
We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software...
The Time has Come for a Chief Monetization Officer
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
5 Signs Your Pricing Strategy Isn’t Working
Our company is built on the premise that an effective pricing strategy is a software company’s single most influential variable...
Software Pricing Strategies: Evaluating, Discounting, & Adjusting
Fill out the form below to download our Software Pricing Strategies: Evaluating, Discounting, & Adjusting pdf.
3 B2B Software Pricing Myths In A B2C World
Fill out the form below to download our 3 B2B Software Pricing Myths In A B2C World pdf.
How To Think Strategically (Without A Consultant)
The best way to find the sweet spot for pricing is to not focus on pricing. Whether you're on a...
How to Price Software – an Introduction
Figuring out how to price your software is often considered the root canal of business. Both procedures are painful and...