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Pricing Diagnostic

A 20-minute pricing diagnostic

Twenty minutes with a senior pricing expert, on one question about your own pricing. You bring the situation in a sentence and the expert brings the read.

  • A senior pricing expert leads the call.
  • One question, in your words, about your own pricing.
  • A plain next step at the end, whichever of three it is.
What happens

Twenty minutes, one question.

The twenty minutes have one shape, and it holds every time.

01.A

You state the question

One sentence about your situation when you book, then the question itself on the call: a value metric you are weighing, a discount pattern you keep seeing, an edition boundary you are unsure about. No deck and no preparation.

01.B

The expert places it

A senior pricing expert asks the two or three questions that place your situation against the pricing patterns in our library, gathered across decades of B2B software transactions, then tells you the shape of the problem in plain language.

01.C

You leave with one next step

The call ends with one of three exits, stated plainly: a pointer to the piece on this site that answers it, an invitation to the Pricing Architecture Assessment, or a working session. You decide which, if any, to take.

Who this is for

You have read the site and one question stayed with you.

Three situations we hear in the first sentence, in the buyer’s words.

Adding AI features

“We are adding AI features and I cannot tell whether they belong inside the editions or on a meter of their own.”

Deals landing below list

“Our reps close most enterprise deals well below list, and I want to know whether that is a pricing problem or a packaging problem.”

A question from the board

“A board member asked what pricing leverage is left in the business, and I would like a read before I answer.”

Where it goes from here

Three exits, and the expert names which one fits.

Every diagnostic ends in one of these three exits, and none of them is a pitch.

02.A

A pointer to the piece that answers it

Some questions already have a written answer on this site. When that is the case, the expert names the piece and the section, and the call ends early with your time returned.

02.B

An invitation to the Pricing Architecture Assessment

When the question turns out to be a symptom of something structural, the expert points you at the Pricing Architecture Assessment: a scored read of your pricing architecture across licensing, packaging and pricing, taken in a few minutes and shareable with your team.

02.C

A working session

When the question is the front edge of a decision your company is about to make, the next step is a 30-minute working session with the same expert, on the calendar at your pace.

Frequently asked questions

One sentence about your situation when you book, and the question itself. Public information about your product and how you charge today is enough. You never need confidential numbers, and there is no NDA for a first conversation.
A senior pricing expert from Software Pricing Partners, one of the people who lead client engagements. LevelSetter, the platform those engagements run on, stays in the background; the diagnostic is a conversation between you and the expert.
The working session is thirty minutes on the shape of your whole pricing architecture, for a company already weighing a change. The diagnostic is twenty minutes on one question, for a reader who wants a read before deciding whether anything larger is needed.
No. The diagnostic is free and carries no obligation. Whether you take any of the three exits is your call, and the expert says plainly which one fits.
Then the call ends there. A pointer to the piece that answers it is one of the three intended exits, and a short call that lands the answer is a good outcome on both sides of it.

If you would rather write. Describe your situation to a pricing expert and a senior expert reads it and replies, in your own time.

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